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Week 4 Assignment - Evaluating Covid-19 Messaging
Essay Instructions:
In last week's activity, you described an agency's role in the Covid-19 pandemic response and the management structure designed to support it. Many management decisions need to be made in advance of official public information releases. We now have the benefit of time and hindsight to assess the agencies' messaging. In this assignment, you evaluate a pandemic-related information release or message by a chosen agency.
Preparation
Identify and research the context behind the issuing/publishing of an initial statement by a federal healthcare agency that relates to one of the following:
Virus Response.
Official agency policy.
Personal protective measures that should be taken by the public.
Scientific understanding of medicine, pandemics, epidemiology, etc.
Information regarding disease transmission/spread.
Also, consider the resources you read in the week's studies on public health communications.
Instructions
Identify your chosen information release and provide a link to it. Do the following in 3-4 pages.
Briefly summarize the information release and describe the following as they relate to it:
Timing.
Target audience.
Medium (press release, press briefing, advisory, public service announcement, et cetera).
Support for the message (science-based, facts, evidence, et cetera).
Describe three effective guiding criteria to which a public health agency's messaging should adhere. Cite support from a reliable professional or academic source.
Evaluate if the information release met the stated criteria and provide specific examples to illustrate.
Describe something specific that leadership could have done to improve the messaging. Consider, timing, audience, content, tone, et cetera. Include a typical example or alteration to the message.
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Week 4 Assignment - Evaluating COVID-19 Messaging
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Week 4 Assignment - Evaluating COVID-19 Messaging
The Federal Emergency Management Agency (FEMA) administrator, Peter Gaynor, released the institution’s first statement to the Homeland Security and Government Affairs Committee on 10th June 2020. The timing of this fact sheet was strategic for informing the Senate of the United States about the progress achieved by the FEMA’s expanded task force since its commissioning on 19th March 2020. Gaynor’s information release was precise, detailing the finances used in the COVID-19 virus response, the activities funded, and the groups engaged in the process. The administrator also provided a comprehensive overview of the agency’s progress as the lead government institution overseeing the COVID-19 pandemic operations. His report elaborated on the distribution of resources, stabilization of supply chains, management of shortages, and the emerging response lessons for public adaptation. Thus, this analysis highlights the FEMA’s information sharing, compliance with guiding criteria for public health agency messaging, and improvement opportunities.
The fact sheet to the U.S. Senate committee collates facts and evidence from diverse federal, private, and state agencies. For instance, Gaynor (2020) starts by introducing members of the task force and their respective organizations. The presenter also describes the extent of FEMA’s response mandate, illustrating its involvement in all U.S. states. Presenting such information about the personnel, institutions, and areas of operations demonstrates the author’s accuracy while relying on facts. Gaynor (2020) also uses evidence to explain the challenges encountered by the response teams and the impact of such barriers on the agency’s finances. He reveals that exploiting contextual evidence during various response activities enabled FEMA and its partnering institutions to understand the magnitude of the COVID-19 pandemic. These facts also informed the agency about the emerging resource shortages, the need for re-strategizing, and the flexibility to combat the dynamic challenges of the virus. As a result, this evidence gave rise to the lessons that Gaynor (2020) presents to the committee to guide ongoing interventions and future pandemics. Such reliance on evidence and facts contributed significantly to FEMA’s clarity in this messaging.
Public health agencies should follow diverse criteria when sharing sensitive information with the targeted audiences. Holroyd et al. (2020) indicate that effective communication and ...
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