Marketing Plan to Provide Telemedicine Services for People with Heart Diseases
Continue to build upon and complete your strategic plan. Update your strategic plan based on your instructor’s feedback from SLP submissions in Modules 1–3. Once the update is completed, add the following section to your strategic plan in 1–2 pages:
- Marketing Plan: Develop a plan to market your selected healthcare-affiliated program. This section should be created based on the Marketing Mix concept of 4P’s or 7P’s.
Complete Strategic Plan
The following sections/pages should be included in the final submission of your strategic plan:
- Title Page
- Table of Contents: Identify the sections and page numbers in your strategic plan.
- Executive Summary (Topic Relevance): Using the topic relevance section that you created in Module 1 SLP, edit and expand this section into an Executive Summary of your Strategic Plan. This section should be no longer than a page and should briefly overview the sections of your plan.
- Mission and Vision Statement
- Strategic Map
- SWOT Analysis
- Strategic Plan Timeline
- Short-Term Goals
- Long-Term Goals
- Operational Plan
- Stakeholders
- Organizational Culture
- Marketing Plan
- References
Note: At this point, your plan should be about 7–10 pages, not including the title page, table of contents, and reference page. You should have 5–8 references at this point
Marketing Plan
Author’s Name
Institutional Affiliation
Course Code and Name
Professor’s Name
Date
Marketing Plan
A marketing plan refers to a strategic roadmap used by businesses in organizing, executing, and tracking their implemented advertising strategies to reach their respective target markets. In the scenario at hand, the primary objective is to provide telemedicine services for people aged between 20 and 55 years with heart disease in Atlanta, Georgia. The four critical elements of the marketing strategy to be discussed in this advertising plan include price, promotion, product, and place.
Product
A product entails the item produced to satisfy consumers’ needs. The consumers are the target audience (Lahtinen, Dietrich, & Rundle-Thiele, 2020). Based on the healthcare-affiliated program involving offering telemedicine services for individuals with heart complications in Atlanta, the product to be implemented is the app that will facilitate the provision of quality heart-related care services. In this case, the right product will ensure that people in Atlanta can access quality medical services related to heart disease. That is why the developed app will be user-friendly and easy to navigate so that individuals can book appointments with highly skilled doctors and get the best treatment, care, or advice. As such, all stakeholders including the target audience should be involved in the product development life cycle.
Price
Price is a crucial component of the marketing plan that determines whether a product will compete with others already existing and enable a firm to make profits. Notably, adjusting the price can have a significant effect on the marketing strategy since