The Impact of Communication to Perception

Communication and Perception
Student’s Name
Institutional Affiliation
Course Name and Number
Professor’s Name
Assignment Due Date
Communication and Perception
The way leaders communicate determines the public’s perception of their leadership and organizational capabilities. This is the reason why leaders hire speech writers. Professional communication has to be based on extensive research, public mood, and other factors before dissemination (Normore et al., 2016). When a leader communicates in a way that shows a shallow understanding of the people’s problems, then the public is likely to view the leader as distant and lacking in understanding. However, when a leader, through his writers, does research and takes time to understand what affects his people, then he can communicate in a deep and understanding manner (Normore et al., 2016). The public will view him as capable, competent, and understanding.
Leadership styles, contingency models, motivational theories, and types of power all have an ...