Visual Analysis, Advertisement Of A Coca-Cola Drink

Visual Analysis
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Visual Analysis
The advertisement that I found on the internet is about a Coca-Cola drink. Coca-Cola drink has been the most popular soft-drink and also the biggest-selling product worldwide. This product has been in the market since the 20th century (Martí, Ruiz, & Scribner, 2015). Coca-Cola has been highly featured in many television programs and even in films. It is among the prominent components of the popular culture. Many artists have done Coca-Cola promotions including Whitney Houston, George Michael and The Beatles among others. This product is sometimes utilized in treating gastric phytobezoars. The Coca-Cola Company produces this product in cans and bottles and distributes, sell and merchandise this product in retail and wholesale stores. This drink has different varieties including, Diet Coke, Coca-Cola Cherry, and Coca-Cola Zero (Moye, 2016).
The Coca-Cola advertisements have been significantly advanced from day to day. Coca-Cola Company has been modifying new images of Coca-Cola bottles and cans for its ads. One of the objectives of the Coca-Cola Company is to ensure that everyone drinks Coca-Cola. However, due to the rising market competition, the Coca-Cola Company has been using their new strategy worldwide to unite every Coke Trademark brand in one campaign of ‘'Taste the Feeling''. This advertisement has both emotional and functional aspects of telling the consumers to experience the Coca-Cola experience. The bottle on the advert has been an ice-cold reflection, which can be more attracted to the consumers, especially during the summer period.
In this advert, the Coca-Cola Company has applied the compelling visual image of a young lady who has been used to capture authentic moments of how good consumers can feel after taking this drink. The image transcends today's...