Rhetorical Analysis: Advertisement, Structure, Appearance

Rhetorical Analysis
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Rhetorical Analysis
The initial impression one gets from viewing this advertisement is its simple structure and appearance. The advertisement is in the form of an image as well as a message to the clients, which is one paragraph long. The image comprises of a child holding a toy which appears to be in the form of a house made out of LEGO pieces. Besides the child, there is a car toy that has been made out of the pieces as well. There is also a box which is the packaging material for the parts, and it displays a picture of a child playing with the LEGO pieces, and the child appears to have made different objects from them. The paragraph containing the message is on the left side beside the images of the toys. The LEGO logo is also visible at the right-hand corner of the print advertisement. Essentially, LEGO makes use of pathos or the emotional aspect in a bid to entice parents and get them to buy this product for their children. Through comparing the physical work out of the body and working out of the brain, LEGO succeeds in conveying its message that their product is an excellent asset to child development. Accordingly, the paper sheds light on how LEGO advertises its product to guarantee the message reaches the target audience in order to increase sales.
The advertisement was first printed and sighted in a magazine whose target audience is adults, particularly parents or guardians. The fact that the LEGO brand chose to publish it there, without doubt, means that the advertisement was envisioned for parents. As a result, its location, which is towards the middle of the magazine intended for adults shows that it is directed to those grown-ups who may have young kids and are therefore interested in purchasing the toys. This is meant to happen through invoking positive emotional responses from the parents that would persuade them to decide on buying the product (Genung 2016). The image of the child smiling and playing with the toy first attracts one’s attention on the poster. The colors used in the advertisement are also appealing to the eyes and bring out a feeling of warmth and fun, making one comfortable and more interested in reading what the image says. The words used are also quite captivating. The language used can motivate parents to buy the toy since they convey a powerful message about how LEGO toys will be beneficial to the child not just through fun when playing but also through helping build their mind. The words are clear that the more a child makes different objects from the LEGO pieces, the more their intellectual capacity is developed as they start envisioning these objects in...