An Under Armour Advertisement
Purpose
This activity aims to help develop talking points about the advantages and challenges of advertising in the digital age.
Tasks
1) Based on our in-class discussion, Chapter 9 in your textbook (optional) and your personal observations, name ONE advertisement on digital media that has impressed you. Describe how you saw it, what was it like, and include an image or URL if you can. Explain why you liked it (10 points)
2) Based on our in-class discussion, Chapter 9 in your textbook (optional) and your personal observations, name ONE challenge the advertising industry is facing in the digital age. Describe a concrete example and explain why it was inappropriate, annoying, and/or terrible. (10 points)
3) If you were the head of an advertising agency these days, how would you advise your employees to be mindful about the pros and cons of advertising and PR while generating profit for your company in the digital age? (5 points)