Tiktok as Self-Publishing Media, Influencers, and the Application's Future

Paper outline
1 Why can short videos stand out among many self-publishing media and how are short videos successful?
2 Why to be an influencer- The short video platform has created influencers and realized a mutually beneficial relationship. Why more and more people are willing to become influencer nowadays
3 Compare with central/eastern europe influencer– the type of content/ the image of images/ how they achieve realization of cash/how they different from chinese influencer
4 Conclusion:Outlook for the future / Too much competition / Content quality improving / Increasing challenges
In an era where self-publishing permeates people’s lives, TikTok has existed on almost everyone’s phone. The popularity of TikTok has also attracted a large group of young people in the world. In this paper, I will explore how this form of self-publishing-short videos has been successful and mutually beneficial to its users.
The desire for a better life has become the main theme of Chinese people’s life today
The most fundamental meaning of the existence of Tiktok is to seize the main contradiction of the current society - the people’s desire for a better life and the unbalanced and insufficient development. People who have already achieved a well-off life are happy to share their good life, but more people who are still not living a good life are aspiring to this life, as seen in the slogan of Tiktok: “Record the good life.” So, why not share the good life? This is to take care of the feelings of more viewing users, after all, most of the users are still viewers rather than creators. However, the recording of good lives happens to make people live in desire of things and levels of life that they cannot attain. The implication of the above is that more people are stressed and uncomfortable with their current lives and live in aspiration of another ‘good’ and ‘better’ life.
Solve the pain point of today’s youth time fragmentation
We are now living in an era where productivity has reached its extreme, and we no longer need to think about survival for war, hunger, disease, etc. The only thing we need to consider is how to run our lives. Only, in this era, being intentional about life often comes at an extremely high cost of time. The most time investment may occur in the choice, from what to eat for breakfast, which of these clothes is better, every rational choice, means the loss of time. The higher your demand for quality of life, the more time you invest, the greater the loss. Of course, there are some other reasons for time fragmentation, so let’s not press here. TikTok launched a 15-second short video on the basis of this is to solve the fragmentation of young people’s time. Tiktok also has a direct play function, and unlike other short video software that requires a click to play, direct play allows users to reduce the cost of access to content. The full screen allows users to immerse themselves in the content in the shortest possible time without being affected by other things. There are also left slide, right slide, slide up, and slide down. These designs are centered around allowing users to the fastest time the smallest operating costs. To put it bluntly, they are worried about your lack of patience to let you play with a sense of pleasure.
Seize the core competitiveness of short video + content
Tiktok video clinging to the word “beautiful,” from the technical means of video clarity to the extreme, and relying on the headlines large algorithm and human intervention means to meet the conditions of the video issued to the user’s cell phone. There are pretty girls and hot guys, there is also knowledge of humanities and social sciences, and there is also a high-fashion imitation show, all the content is telling users: our videos are screened and are the essence. TikTok’s approach caters perfectly to those who aspire to a better life and know how to make their lives better, thus evoking emotional resonance.
Excellent user experience
The use of TikTok should know that Tiktok’s creation threshold is very low, the user is very convenient to shoot, this way of shooting greatly encourages the output of the video; slide up and down, slide left and right to replace the page content, the design is fully consistent with the function of the human hand, if set to a button, you need to be precise in order to point in, if the screen is dirty point in as well, the sliding interaction design is very subtle, so that the replacement of the content is convenient, the user can replace the content with a stroke, Who is not curious about the content of the next video? So, as long as there are no external factors to disturb the situation, the user can easily fall into the path of Tiktok.
The rapid explosion of short videos has provided a platform for young people to become an influencer
Good content creators have the opportunity to gain low-cost with the increase of purchasing power in real society and the commercialization dividend brought by the upgrade of consumption, more and more young people prefer personalized consumption. Influencers have become an important way to assign personalized social labels. What ensues is the realization of cash through the short video platfor...