SWOT Analysis of How to Reach the Target Audience To Market a Brand

Communications & Media
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SWOT Analysis
Introduction
This paper aims to make a SWOT analysis on the current brand and situations of the brand. It highlights the strength and weaknesses, in addition to the opportunities and threats the brand encounters from external players. The analysis provides strategies to increase presence in two additional verticals, real estate and credit clean-up. Developing a fuller awareness of the situation aids with both decision-making and strategic planning. Before developing the online community, it is very significant to know what are the strengths, weaknesses, opportunities and threats for in regards to reaching the target audience and the preferred means of communication and engagement. Having web communities usually offer a platform for a wide range of services. They facilitate social interaction worldwide between individuals of different ethos who could not otherwise have met (Bilgin, 2018). The primary use of web communities is access to and exchange of information. There are several ways these two verticals can use social media to improve their marketing strategies and reach a wide audience.
Nowadays, social media isn’t just about linking up with friends. It is a golden opportunity for advertisers if only social media marketing and branding strategies can be excellent. However, with Facebook and Instagram continually modifying their algorithms, finding out what is best for the brand can be challenging. It is vital to invest time in devising the best strategies to attract a large audience. Being regular, consistent, and actively engaging with the followers is beneficial.
The SWOT Analysis
To begin with, the strength includes having a presence on several social media platforms, presence of most of the clients on several social media platforms, high engagement, and a high amount of IT literacy among your staff in real estate firm or credit clean up as well as clients. Even though it has several strengths, it has some weaknesses. There is not much engagement that is seen on the social media platforms apart from LinkedIn. There is also little knowledge of maintaining a community. The other weakness is that there is a lack of assets in terms of time to develop the community from scratch.
Online communities have opportunities like the reality that they can become the hub for the discussion taking place in the brand setting. They can also offer opportunities whereby you can get more clients. They can provide support and raise brand awareness by letting individuals share things that are not currently shared. The last chance is that online communities can promote the new community and attain the wheels rolling using social media. One of its threats is that customers do not have a community, which signifies they have not yet recognized the possibility of having a community. It happens that all of them get access to the information shared or discussions. There is also a threat whereby finding the right platform for community development is hard. Maintaining a community is also tricky after creating it. A lot of experience and knowledge will be required for maintenance.
Assessment of the needs and interests of the vertical markets
This is a significant part of the brand process on social media. Recognizing the needs and interests of the target audience informs the paid advertising strategy and content strategy. To accomplish and maintain achievement in real estate needs being familiar with what the purchaser needs and how to get it for them. Social listening will help this brand understand customer expectations, identify high-value market segments, the language they use to demonstrate these expectations, and how platforms they seem to communicate. Knowing the needs of the customers gives the ability to highlight the success stories to connect with clients.
The brand’s website should contain information about the credentials, the types of customers you look for, and the location you serve. Including a blog on the website featuring evergreen content about selling a house, mortgages, buying a home, and credit cleanup are essential. Enhance information using keywords relevant to the location. For instance, you can include phrases like: “how to purchase a house in Boston,” “getting a real estate agent in Boston,” and “Boston home purchasing tips.” Ensure that you include keywords automatically. Understanding credit cleanup and the real estate customers and their needs will go a long way towards building your brand in the community. The needs and interests of the vertical markets require one to have a good reputation (Cheung et al., 2019). Trustworthiness is among one of the most significant considerations for today’s customers. Create a social media page for the brand or use your personal social media accounts. Each time you post blog content on the website, share this content on Twitter, Facebook, and LinkedIn. Sharing information on social media accounts on a regular basis keeps our name in the minds of potential customers.
Marketing / Brand Recognition Strategy
Collaborating with Influencers
Established bloggers and big brands usually have a massive loyal following. Most of them happen to be influencers. Posts and content about real estate and credit clean-up can get the same engagement as those of the influencers. It is possible to partner with these influencers as part of the social media branding strategies. However, it would help if you recognized the right influencers whose niches are the same as the brand and those who have a pretty solid engagement rate. You can make an outreach program to link up with them and familiari...