Advertising Plan: Internet as the Medium

Advertising Plan
Student's Name
Institution
Advertising Plan
To create an effective advertising plan for the company, I would follow the steps outlined by Burrow and Fowler (2016). The steps include setting objectives, determining the budget, developing the creative strategy, selecting the media, developing the creative concept, producing the advertising, and finally assessing the plan's effectiveness. In setting the objectives, I would document the desired results that the plan would seek to accomplish. For the local lumber company, one objective would be to increase its sales. In determining the budget, I would ask the company what they can afford and research competitors' advertising costs. In the creative strategy step, I would engage the company to determine the target market and develop a clear message t...