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Subject:
Communications & Media
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Essay
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English (U.S.)
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Topic:

Social Media Infographic Campaign

Essay Instructions:

Social media often relies on a visual demonstration of information in quick visual bites. Select an infographic campaign that you believe does a good job of conveying information clearly and in such a way that communicates a clear message. Identify which elements of the infographic help to convey the message and which elements detract. Does the infographic reflect the organization it represents? What visual elements help you identify the owner/organization? Is the graphic linear or is there a different approach to illustrating the information?

Post a link to the infographic as well as your analysis below. Remember to cite relevant source material from your readings. When you cite other work, you must include a reference list.

Essay Sample Content Preview:



Social Media Infographic

Student’s Name

Institutional Affiliation

Course

Professor’s Name

Due Date

Infographic link: https://www.coca-colacompany.com/content/dam/company/us/en/policies/pdf/the-coca-cola-foundation/CCF-infographic-2018.pdf

Infographics are an effective tool for visual communication and design. The infographic elements, such as the topic or theme, layout, data and story, visuals and colors, as well as texts and fonts, help convey the message more clearly. The infographic theme captures Coca-Cola’s commitment to corporate social responsibility over the past three decades. The layout is great because every idea is clearly presented, and the audience can clearly see it. The data and story ensure the infographic is based on authentic statistics, thus boosting its authenticity and validity to inform stakeholder

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