Social Media Analytics, Data Visualization, and Attribution Modeling

Digital Marketing Summary
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Digital Marketing Summary
Chapter 9 of "Digital Marketing Analytics" by Chuck Hemann discusses the importance of social media analytics in measuring the success of social media campaigns. It explains various metrics that can be used to track social media performance, such as engagement rate, reach, and impressions. The chapter also covers social listening, sentiment analysis, and social media analytics tools.
Chapter 13 emphasizes the importance of effective data visualization in communicating complex data to stakeholders. It discusses various visualizations, such as charts, graphs, and maps, and provides tips on choosing the appropriate visualization for d...