Digital Analysis and the Content Strategists

Chapters 5, 6, & 7
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Chapters 5, 6, & 7
Digital analysis is vital since it facilitates how a company presents its products and services to the target population on the web. The content, including images, videos, texts, and audios, should be optimized across different social media platforms, such as Twitter, Instagram, and Facebook, to facilitate interactions with the intended audience. That is why content strategists must consider the behavioral, psychographic, demographic, and personas of the target population before designing how the products or services should be presented. Content and search engine optimization are strategies used to maximize the discovery of digital content. That way, when individuals search for a specific product, it becomes ranked at the top.
The primary takeaway from chapters five, six, and seven of the course textbook is that the way products or services are presented on social media platforms determines whether potential customers are likely to pur...