Socia Media Campaign
Social media has become a part of regular communication efforts for even the smallest of organizations. Find and critique a current social media campaign on a topic, or from an organization, of your choice. Identify strengths & weaknesses of the campaign and other items that stand out as unique or particularly effective or detracting. Is it using the right platform? Is it using that platform effectively? How could the campaign be improved? Remember to cite relevant source material from your readings. When you cite other work, you must include a reference list.
Social Media
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Social Media
Many firms use social media platforms to conduct their marketing campaigns and reach a wider audience for their products. For instance, Lume Deodorant has demonstrated its capacity to leverage Facebook to alert its clients about ongoing product offers. The establishment is currently campaigning about 20% off for products that customers purchase from its stores in the United States (Lume Deodorant, 2023). Such a social media engagement is timely and increases the likelihood of boosting its sales volumes.
Diverse strengths and drawbacks emerge in the design of the campaign materials posted on Facebook. For example, the designers’ ability to integrate captivating colors and catchy phrases signaling