External Communication and the Mediums Used

Milestone 3: External Communication
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Institution
Course
Instructor
Date
Milestone 3: External Communication
Mediums
Social media may be the best way for BlewMinds to reach its target audience, given that it has developed a sizable following on LinkedIn and is very experienced with related channels. Nowadays, most people use the Internet for personal or professional reasons, giving businesses a sense of closeness and immediate communication with their customers and staff. Because of this interrelationship, there is a tremendous chance to interact with individuals around the globe. Since the organization aims to hire young, talented storytellers to expand their creative perspectives, social media will help them engage with more applicants. Additionally, there is a growing following, and many businesses utilize social media as it provides extensive publicity. Social media allows a brand to develop a loyal following of customers, prospects, and supporters. Blair (2019) states that since followers are gained authentically, they likely have a sincere interest in the goods and services offered. The business can anticipate greater engagement, conversions, and market share, as the more followers it can accrue. Additionally, a very efficient customization method enables users to categorize and organize their messages to appeal to viewership demographics.
If BlewMinds is to attain its target of impacting 5 billion people by 2030—representing more than half of the globe's population—these final portions will be crucial. Learning how to use social media sites like Twitter, Instagram, and TikTok will enable the business to develop different promotional messages and group them using descriptive labels to send them exactly to the target groups they were intended for. Customer reviews and lead-generating reviews that give the business information on people interested in their services and their anticipations or would want to receive from them should be posted on channels more aimed toward professionals, like LinkedIn. LinkedIn is the social network's professional face. It can expand the company's business-to-business outreach by connecting it to a network of experts to aid its growth. It can take advantage of LinkedIn Learning, which can assist the storytelling company in improving its abilities to increase brand effect and improve procedures, and its extensive hiring platform (Halliyavar & PK, 2021). Social media facilitates the connection between a company and its clients. The result fosters the development of personalized brand voice, personality, and interpersonal connections. It will also provide an atmosphere where customers can critique the business's products and services.
Audience
Any individual is the primary audience that BlewMinds is attempting to engage, whether in a professional or personal position. They are here to tell experiences that will affect as many people as possible. The business's target market will be those living in India, where forty-one percent of the populace is connected to the Internet and includes businesses of all sizes, professionals in both rural and urban areas, and people of all ages (Loeb, 2022). In light of this, it is evident that the business has a broad spectrum of demographics for which it can target and customize its messages, particularly as they expand into the international social media environment. It is a situation where surveys will be quite helpful because they will provide BlewMinds with a more accurate idea of the demographics of their audience.
They might post their messages on Instagram and LinkedIn, which are significant professional networks in India, and more regional applications like Awaaz and Local if they want to take a more localized perspective. A sense of involvement should be emphasized in localized communications because it is crucial for marketing in India. Using a relatively recent instance, in 2019, technological giant Samsung adopted that strategy and unveiled "Real India," a national campaign targeted towards Gen Z and millennials. Consumers were urged by...