CP- U-4 ASSING

A brand is a story always being told” -Scott Bedbury (Nike and Starbucks executive), quoted in “11 Simple Steps for a Successful Brand Building Process.” LinkedIn is a powerful social media tool that can help you communicate your personal brand. For the Unit 4 Assignment, you will download and complete a professional LinkedIn template that can be used to create a profile. You do not have to create a LinkedIn account for this assignment. Using the Unit 4 Assignment template, you will write out the profile information in a Microsoft Word® document. Instructions: On the template you will enter your own information below each heading (remove descriptive information in parenthesis) Headline Photo Education Professional Summary Skills and expertise Connectedness Examples of work (paragraph description and two examples required) The template must be completed. For example: links to a profile, images of a profile, and/or pasting of a profile are not accepted. Examples of work must be included on the document (The work should not be submitted through links, attachments, or clickable icons). Template must be double spaced, in correct APA format using Times New Roman or Arial font size 12. Template must adhere to Standard English with correct grammar, punctuation, and spelling READING AND RESOURCES The Unit 4 readings focus on crafting a professional brand and creating a professional profile on LinkedIn. The readings and resources also provide you with information on communicating a professional online presence. Learn about ways to use social media to promote your personal, professional brand. Arruda, W. (2019). Personal branding in the digital world. TD: Talent Development, 73(2), 42. Retrieved from https://search-ebscohost-com(dot)libauth(dot)purdueglobal(dot)edu/login.aspx?direct=true&db=f5h&AN=134480188&site=eds-live Building your personal brand on social media takes some work, but it could land you your next job opportunity or help you to foster valuable connections. Follow the steps below to ensure your online branding is working for you. Kosmayer, D. (2019). Social media marketing: How to create a strong personal brand. Retrieved from https://www(dot)business2community(dot)com/social-media/social-media-marketing-how-to-create-a-strong-personal-brand-02250816 Learn about ways impression management and personal branding are developed in the social networking environment. Popescu Maria Magdalena. (2019). Personal online identity-branding or impression management. Buletinul Ştiinţific Al Academiei Trupelor de Uscat, (1), 67. Retrieved from https://sciendo(dot)com/article/10.2478/bsaft-2019-0008 Watch this series of videos (as-needed) to learn how to create a LinkedIn profile: https://www(dot)linkedin(dot)com/learning/learning-linkedin-for-students-2021/set-up-a-new-linkedin-account-8347591 The following resources are also available on PG’s Career Network. Use these resources to complete the Unit 4 assignment on creating a professional LinkedIn profile. Step-by-step process for crafting your professional LinkedIn profile. Building a great LinkedIn Profile The following resources discuss ways to network using LinkedIn. Using LinkedIn to find a job.