#4 Dissc CP

Personal Branding Effective use of social media strategies holds the potential to enhance your professional brand. In the last few years, the importance of personal branding has grown astronomically as social media tools like Facebook, Twitter, LinkedIn, Instagram®, and YouTube™ have given everyone easy access to share stories and document experiences. Discuss how and when to use social media in professional contexts. Provide a specific situation (professional or current event) and give details on how you can apply strategies to support personal branding. Discuss why these techniques would be effective. READING AND RESOURCES The Unit 4 readings focus on crafting a professional brand and creating a professional profile on LinkedIn. The readings and resources also provide you with information on communicating a professional online presence. Learn about ways to use social media to promote your personal, professional brand. Arruda, W. (2019). Personal branding in the digital world. TD: Talent Development, 73(2), 42. Retrieved from https://search-ebscohost-com(dot)libauth(dot)purdueglobal(dot)edu/login.aspx?direct=true&db=f5h&AN=134480188&site=eds-live Building your personal brand on social media takes some work, but it could land you your next job opportunity or help you to foster valuable connections. Follow the steps below to ensure your online branding is working for you. Kosmayer, D. (2019). Social media marketing: How to create a strong personal brand. Retrieved from https://www(dot)business2community(dot)com/social-media/social-media-marketing-how-to-create-a-strong-personal-brand-02250816 Learn about ways impression management and personal branding are developed in the social networking environment. Popescu Maria Magdalena. (2019). Personal online identity-branding or impression management. Buletinul Ştiinţific Al Academiei Trupelor de Uscat, (1), 67. Retrieved from https://sciendo(dot)com/article/10.2478/bsaft-2019-0008 Watch this series of videos (as-needed) to learn how to create a LinkedIn profile: https://www(dot)linkedin(dot)com/learning/learning-linkedin-for-students-2021/set-up-a-new-linkedin-account-8347591 Step-by-step process for crafting your professional LinkedIn profile. Building a great LinkedIn Profile The following resources discuss ways to network using LinkedIn. Using LinkedIn to find a job