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Business & Marketing
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Topic:

What is Observational Study?

Essay Instructions:

What is observational study?

How to conduct an Observation Study?

Do you have any experiences to share?

Please use as a source: Title: Business Research methods 12E

Author: Donald R. Cooper, Pamela S. Schindler

Publisher: McGraw-Hill Irwin

Language: English

ISBN: 978-0-07-352150-3

Cooper, D. R., & Schindler, P. (2014). Business research methods. Mcgraw-hill


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Discussion Question

Over the years, individuals have conducted various studies to understand various things. Even though there are various types of studies, one of the common types has been observation study. Though this study is common, some people do not understand it yet. An observation study is where the researcher gathers participants’ information or looks for the data already collected (Rosenbaum, 2018). In most instances, the researchers use the observation study to answer a research question based entirely on the researcher's observation (Cooper & Schindler, 2014). This study is supposed to happen without manipulating or interfering with the research objects. The researcher should, therefore, observe people within their natural setting while avoiding making it obvious that they are being observed. The main reason

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