The Use Of Online Media In Increasing The Sales Of Car Dealers

Student Name Institutional Affiliation Instructors Name Date Submitted Table of Contents 1 Abstract…………………………………………………………………………………… 2 Introduction……………………………………………………………………………….. 3 Discussion…………………………………………………………………………………. 4 Conclusion/Recommendations……………………………………………………………. 5 References………………………………………………………………………………… Abstract This report will focus on the use of online media in increasing the sales of car dealers, the types of social media and the advantages of using the social media in selling cars as well as the recommendation on the use of online selling by considering the research made and methods used. Introduction The company needs to make use of social media as a platform and strategy of promoting sales of their cars and therefore use it as a competitive advantage over other sellers. Social media is very essential strategy that needs to be adopted by the manager and the sales team in increasing sales of motor vehicles. Online marketing is a good strategy because it has more benefits as compared to the physical sales. This report will give the company the description, benefits and recommendation of how online sales by a sales dealer need and how to use the platform for optimal benefits. This will include the strategies that he ought to use to counter competitors in the business of car sales. Discussion The General Motors’ South Gate California was established in 1932 in California by Chrysler for the sole purpose of assembling, manufacturing and sale of cars in United States .The company is concerned in the manufacture and sales of a wide variety of motor vehicles and cars across the united states .Some of the cars that General motors’ south California has manufactured and sold include Volkswagens, Pontiac and Chevrolet. The sales of these cars have been made possible because of the good quality that they are made of and the long lifespan. Since its establishment it has increased the market share in the United States and beyond .It controls the market share to 50% of the market. However the General Motors’ South California has to make use of the online platforms to increase the sales of its cars across the globe. Social media marketing is the use of social platforms in promoting, advertising and selling products online. The car dealer will therefore opt to use this media for to make and increase sales of cars within the company. According to the survey that has been done some of the social media platforms that are used in making sales may include, face book, twitter, pintest, whatsapp ,LinkedIn snap chat, you tube and instagram.This social media platforms need to be adopted by the company in making sales so that to arrive at its goals and objectives. The social media will be used by the company to boost sales in the following ways Face book-The General Motors’ South California can use face book as an online platform for boosting the sales of the company. Following the study that has been done by scholars face book has a population of users that can be estimated to be more than 1 billion in the whole world; this is a good potential market for the car dealers to use in selling the cars. Face book can connect sellers to customers in a several ways like, sponsored posts, face book ads, and face book display posts which attracts the users. Face book can promote sales in a number of ways (Sharma & Sheth, 2010). Social care-This is the customers care through the use of the online channel. Though the study that has been conducted, it shows that more than 45% of the social media or face book users use the social care in getting the customer care that they need. Customers have preferred to use the online platform to make the inquiry as compared to the traditional ways of making consultation from companies. The percentage of the online users liking the use of online social care has increased by 20%. The use of this care creates the conversation between the customer and the company and as such the new customers can get detailed information about a particular car and make an informed decision over the purchase. Face book provides a good ground in the sales of a car for the dealers because it provides more than enough information regarding a certain car or motor vehicle for instance, the price of the car, the pictures of the car, and the discounts on the purchase of a car, promotions and reviews from the customers. This information will impact positively or negatively on the customer’s decision. Twitter-twitter is the social network that general motor south California to need to use in the sales of the cars so as to make a breakthrough in the market. Most of the customers for cars are twitter users hence there is likelihood that information shared on the internet will reach the customers .More than 45% of the users visit twitter from time to time, and this will greatly boost in the sale of the cars by the General Motors’ South Californi. The importance of using twitter for a car dealer is that, it is immediate, it is fun and informative as compared to other traditional ways of making sales. It is easy to share the videos and pictures of cars that are on sale faster for the customers to see and make inquiries concerning the cars. The advertisements, sales promotion and other important information can be shared by the dealer on twitter for the customers to see and make comments both negatively and positively about the cars. Through the use of twitter the car dealer can make more sales as compared to the traditional ways of making sales in a physical premise of the seller or dealer. Mobile applications- As stated by scholars the number of the users of mobile phones has increased greatly in the recent years and continues to increase tremendously. Approximately more than1 billion people use mobile phones in their daily activities. The dealers can therefore brand and customize their applications that will be used by the mobile phones in making purchases. According to (Zhu & Zhang,2010) the applications on the mobile phones need to be simple and user friendly to be installed on the mobile phones for easy use by potential customers. The applications of the car dealers should create the options of making a purchase, the option of chatting and the opti...