T-Shirt Company Marketing Channels
Module 04 Assignment Directions
Submit a 2-page paper in which you describe the marketing channels for your t-shirt company in the apparel industry. Your paper needs to be in APA format, include a title page, and a reference list.
T-shirt Company Marketing Channels (2 pages + Title Page + Reference Page
Describe the marketing channels you will use to promote your t-shirt company to reach your targeted market. Describe the benefit and goal for each channel. Describe how you will measure the Return on Investment (ROI) for each marketing channel. Be sure to introduce you company in the beginning paragraph.
Introduce your company (1-2 paragraph)
Choose two traditional marketing channels.
Choose two digital marketing channels.
Why would each of these four channels be a benefit to your market?
What is the goal for each marketing channel?
How will you measure the Return on Investment (ROI) for each channel?
the company is a Medium cost t-shirt company
T-shirt selling price $30.00 each
Medium sales volume of t-shirts (i.e. a medium # of t-shirts are sold each year)
Medium profit margins (i.e. the profit from each t-shirt is medium)
T-Shirt Company Marketing Channels
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T-Shirt Company Marketing Channels
The T-Shirt Company (Signature T-Shirt Co.)
Welcome to Signature T-Shirt Co., where style and value come together. We are a medium-priced t-shirt business that sells top-shelf tees for $30 apiece. We find the ideal mix between medium sales volume and moderate profit margins to deliver trendy designs without going over budget. Our varied collection has something for everyone, whether you're seeking fashionable everyday wear or artistic expression. Join us at Signature T-Shirt Co. as we embrace value-driven fashion.
Traditional Marketing Channels
Print advertising and word-of-mouth recommendations are two traditional marketing strategies that Signature T-Shirt Co. can use to sell T-shirts. Print advertising, such as placing ads in regional newspapers and magazines or simply handing out flyers, enables businesses to connect with many people in their target market. Potential clients may be drawn in by captivating graphics and memorable slogans, which may lead them to the store or online, where they can view the variety of t-shirt designs provided by Signature T-Shirt Co.
Another effective traditional marketing strategy is word-of-mouth advertising, which depends on pleased consumers raving to others about how great the brand is. Customers are likelier to promote a business to their friends, family, and coworkers when they receive high-quality t-shirts that suit their preferences and good customer service (Sharma, 2023). The business may also consider launching a referral program, rewarding existing customers with rewards or discounts for introducing new customers to promote good word-of-mouth.
Digital marketing channels
Social media marketing and influencer partnerships are two efficient digital marketing strategies that can increase T-Shirt sales for Signature T-Shirt Co. Social media sites with a large audience reach, such as Instagram, Facebook, and Twitter, enable businesses to market their fashionable t-shirt designs to a specific audience. Potential clients can be captured with engaging material, such as visually appealing photographs and videos, and inspired to follow the business for news and promotions.
Another effective digital marketing tactic is partnering with influencers in the fashion and lifestyle areas. The organization ca...