Online Marketing Tactics for the Medium Cost T-Shirt Company
Module 05 Assignment Directions
Submit a 2-page paper in which you describe the online marketing tactics for your t-shirt company in the apparel industry. Your paper needs to be in APA format, include a title page, and a reference list.
T-shirt Company Marketing Channels (2 pages + Title Page + Reference Page)
Describe the online marketing tactics you will use for your t-shirt company to reach your targeted market. Be sure to introduce you company in the beginning paragraph.
Introduce your company (1-2 paragraph)
Describe your online marketing tactics for the t-shirt company.
What tools and resources will you use to support your tactics?
Where will your company market and why?
What is the rational relating to the buyer motivations and influences?
the company is
Option 2: Medium cost t-shirt company
T-shirt selling price $30.00 each
Medium sales volume of t-shirts (i.e. a medium # of t-shirts are sold each year)
Medium profit margins (i.e. the profit from each t-shirt is medium)
Online Marketing Tactics for the Medium Cost T-Shirt Company
Student’s Name
Institution: Department
Course Code: Course Name
Instructor’s Name
Date of Submission
Online Marketing Tactics for the Medium Cost T-Shirt Company
Our company is medium-sized and is dedicated to creating and providing high-quality and stylish t-shirts at affordable prices (Ramos, Rita & Moro, 2019). The company's primary objective is to attract fashion-conscious clients while also making considerable profits and progress. Most clients seek value for money and often lack quality products that meet their needs. Therefore, with this business, there will be a need to ensure effective marketing techniques are utilized to create a strong online presence.
Online Marketing Tactics
The company will utilize social media platforms to market the offered products. Social media platforms are used by millions of people globally, making them a suitable environment to establish an online presence as well as engage customers directly. Facebook, Instagram, and Twitter will be the best platforms to reach consumers (Ramos, Rita & Moro, 2019). Additionally, content marketing has been identified as a tactic aiding businesses to reach out to potential clientele in specific niches. In retrospect, the company will invest in a blog website where content relating to the products offered and fashion insights will be published (Ramos, Rita & Moro, 2019). Customers can also purchase the products directly from the company through the blog websites.
Furthermore, influencer partnerships will be considered part of the company's marketing strategies. Brand ambassadors will ensure the company reaches a broader clientele base. In this regard, they will be given t-shirts to put on, which will help improve the brand value and reachabili...