SWOT ANALYSIS for SAMSUNG ELECTRONICS

SWOT ANALYSIS OF SAMSUNG ELECTRONICS
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SWOT Analysis of Samsung Electronics
Other the years, companies and corporations have been in the look-out for ways of improving their productivity, coping up with competition and emerging as winners in their specialization. The major goal is not only to maximize on profits, but also, remain relevant in the market over time. These corporations have been in a rush to adopt and implement effective and efficient techniques to their management units (Ferrell, 2011, p.120). The adoption of such techniques provides for the SWOT analysis technique to analyze the electronic giant. Samsung Electronics, a company dealing in various electronic devices; has grown globally and is well renowned. This paper critically provides the SWOT analysis that is important in identifying the strength, weaknesses, opportunities and threats that face a business enterprise.
Strengths
Samsung enjoys a high standard of products; the company engages in the production of a wide variety of products and is up to date in technological advancements. Samsung is mainly specialized in production of digital media and communications and device solution (Michell, 2010, p.69). The digital media and communication section delivers mobile phone, digital TVs, audio- visual devices and other telecommunication products. The device solution sector deals in the production of memory storage, desktop and laptops products among many others. Moreover, Samsung is known to be one of the leading players in the technological field of telecommunication, digital and semiconductor products (Ferrell, 2011, p.124). The company has reserved a lot of resources that are used in designs and development of new products with distinctive features for their customers. They have in the long run developed new products in the market, for example, it developed the first DDR4DRAMmodule by the use of the 30 nanometer (nm) class process technologies (Michell, 2010 p.78). The company`s market position is considerably strong as it has loyal customers all over the globe. The company is the largest manufacturer of flash memories, dynamic RAM and static RAM. Apart from its strong market position, the company has over the past years after its establishment built a very strong brand quality.
Weakness-
Samsung has a variety of weakness. To begin with, the company experiences a very low profit output. The gross and net profits of Samsung are considerably low even though it is highly expected to deliver on high profits. This is also due to the price cuts on their products. Secondly, the firm has been in a series of lawsuits from other companies and firms ...