Swatch X Omega Moonswatch – Description and Sales Challenges

Swatch X Omega Moonswatch – Description and Sales Challenges
Your Name
Subject and Section
Professor’s Name
March 4, 2023
The SwatchxOmega Moonswatch is a limited edition watch created by the Swiss watchmakers' Swatch and Omega. It features a unique design inspired by NASA's Apollo 11 mission, which first landed humans on the moon in 1969. The watch has a black dial with a 60-second subdial at 9 o'clock and a small seconds subdial at 6 o'clock (Swatch.com, n.d.). It also features a moon phase display at 12 o'clock, which accurately depicts the moon's current phase.
Target Client:
The target client for the SwatchxOmega Moonswatch is likely to be collectors of high-end and luxury watches, as well as space enthusiasts and those interested in historical events such as the Apollo 11 mission. More particularly, the clients for this product are those who are collectors of the "finest, most accurate mechanical [quartz] timepieces" (Benedictus, 2022).
Top 3 Sales Challenges:
Competition: The luxury watch market is highly competitive, with numerous brands vying for the attention and wallet of high-end buyers. The SwatchxOmega Moonswatch may face competition from other limited-edition watches, as well as established luxury watch brands with a strong reputation and market segment, including Rolex, Omega, and Patek Philippe (ADroitMarketResearch.com, 2021).
...