Summary of Starbucks Globalization

Starbucks’ Globalization
Author’s Name
Institutional Affiliation
Course Code and Name
Professor’s Name
Date
Starbucks’ Globalization
Starbucks Corporation is one of the largest American companies with a chain of coffeehouses in different parts of the world. The company has dominated many countries. In particular, globalization refers to global interconnectedness whose primary challenge is cultural difference (Flew, 2020). Starbucks Corporation has managed to penetrate numerous parts of the world through franchising. Before the company entered other countries, it dominated the United States (US) and ensured that it retained the quality of its products and services. That way, Starbucks gained the resources it needed to enter other regions.
Starbucks ethically expanded to the global market by learning about various cultures and building relationships with individuals from diverse global communities. For example, after the company dominated the US coffee industry, it entered other countries, such as Canada, Japan, China, Britain, and Taiwan. The most significant thing that makes Starbuck...