Strategic Planning - Medical Data Backup Company


Running Head: Strategic Plan
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Organization: Medical Data Backup Company
Strategy Objectives
Medical Data Backup Company strategic objectives are; improving quality of service and ensuring customer satisfaction, to increase the profits by 30 percent annually, to increase the clientele base by 10% annually, and acquire the latest information technology systems in data backup and finally the leading corporation in data backup in the medical industry.
Marketing strategies
The following marketing strategies have been aligned with the overall business and strategic objectives.
Researching on new market segments- Medical Data Backup Company, will do research on potential market sections through research and development. The target markets will be corporations in the medical industry, and then proceeded by customized packaging of service and products for these markets depending on their needs. This marketing strategy will be done for 6 months.
Joint promotions strategy- The Company will also identify other corporations that offer different products and service to the Medical industry. This other corporations will not be competing threat to Medical Data Backup Company. Through this strategy the company will be able to reach to markets where they previously had not reached under minimal costs by engaging other non-competitors in joint promotions.
Products and service diversification- Medical Data Backup Company will also diversify their product and service offering by not only through data backup but they will also offer training their customers staffs on how to use various information technology systems at a low cost or at very low costs, the company will also offer installation of information system and software’s for their customers under the condition their customers partner with Medical Data Backup Company. This strategy will be ongoing until any further changes.
Information technology strategies
Medical Data Backup Company will use information system as a tool in enhancing its operations and also both in its marketing entry strategies and gaining of competitive advantage over its competitors by improving their customer service (Bakos & Treacy, 1986). The following information technology strategies will be employed:
Integrating logistics and information Technology- most of the clients will like their supply chain being linked with their supply chain for easy flow of materials and distribution. By strategically linking their customer’s processes with a good information sy...