Strategic Planning Proposal for Toyota Motors

Executive Summary
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Executive Summary
Purpose of the Proposal
The strategic planning proposal highlights Toyota Motors’ analysis. It analyzes its performance and growth opportunities likely to increase its market share and revenue. The proposal includes essential recommendations that the company should consider to perform even better and remain strategic and competitive within the constantly evolving sector.
Current Business Environment
The internal and external environments characterize Toyota Motors’ business. Its internal perspective includes its goals. Specifically, the company’s goals are enhancing the manufactured vehicles’ quality and value, creating many jobs for the societal members, generating or assuring its employees' growth opportunities, and overall bettering peoples’ lives, making the world a better place for everyone. Also, Toyota builds significant connections with its employees to successfully design, develop, assemble, and sell vehicles and their accessories (Toyota, 2022). The external environment integrates the firm’s corporation with the community and ensures it gains. For instance, it initiated the Toyota Motor Credit Corp., a unique community financing program. Toyota Care also benefits consumers. Moreover, the company includes 1500 Dealerships in North America as part of its operations. The external environment also encompasses its industry competitors.
Analyses Conducted and Their Importance
The corporation’s analysis incorporated Porter's Five Forces analysis and the competitive advantage assessment. Firstly, Porter’s analysis reflects Toyota Motors' potential to survive in the automobile industry for long due to the advantages it possesses in the industry. New market entrants are unlikely to threaten the firm’s existence – they will face high competition from the highly established existing organizations dominating the market, including Toyota Motors. Volkswagen, Honda, and Hyundai are the top rivals for the company. However, Toyota has a larger market share (11...