Steps When Making Buying Decision

Buying Process Discussion Post
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Buying Process Discussion Post
When making a purchasing decision, the buyer must pass through problem awareness, search for information, evaluation of alternatives, and purchase and post-purchase evaluation steps (Ogden & Ogden, 2014). In my recent buying experience, I went shopping for a swimming costume that is best for my training. First, I realized the unmet need for the right swimwear material and design to fit my body type and training expectations. Second, I searched for information concerning the costumes available to satisfy my needs and wants. It was increasingly important to search for information about the different colors, materials, and styles that could meet my swimming and training needs. In the third step, I evaluated the different alternatives regarding the quality of the materials, colors, and prices to ensure that I made the right purchasing decision. The evaluation process took longer because the products were highly-priced, and I lacked experience within the specific product category (Ogden & Ogden, 2014). Penultimate, I made the p...