Integrated Marketing Communications in Marketing Management

Integrated Marketing Communications
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Integrated Marketing Communications
IMC communications tactics fit within the planning and implementation stages of the marketing management flow chart (Ogden & Ogden, 2014, chapter 2). The planning stage includes identifying the target audience, setting goals, and developing communication strategies (Muhammedrisaevna et al., 2020). During the implementation stage, the communication strategies, such as advertising, marketing, public relations, and sales promotions, are executed.
It is evident from Ogden and Ogden (2014, chapter 2) that IMC communications methods are crucial because they enable companies to connect successfully and engage with their target audience. Businesses can create communication strategies that are targeted to the distinct needs and preferences of the target audience by identifying the target audience and creating goals during the planning stage (Muhammedrisaevna et al., 2020). By putting these communication methods into practice during the implementation stage, firms may more successfully sell their goods and services and meet their marketing goals.
For example, from the class reading chapter one, L.L. Bean Inc. is a clothing and outdoor recreation company based in the United States that employs IMC strategies to ensure integration and consistency across all its communication touchpoints. The company offers free shipping and a 100% satisfaction guarantee, demonstrating its commitment to customer satisfaction and building...