Should Amazon Continue Investing in Foreign Markets?
The assigned case study is "Amazon.com" at the end of Chapter 13.
Your assignment is to identify one major issue in the case study, provide background for it, analyze it, and reach a conclusion. Your written work should follow the outline: BACKGROUND, ISSUE, ANALYSIS, and CONCLUSION. You should use these words as headings for your writing. Your work should be typed and double-spaced in Times New Roman 12 font. About two typewritten pages will be sufficient for this assignment.
BACKGROUND: The background should establish a context for the issue. It presents the situation out of which the issue arose. It should provide enough information about the situation so that the reader can understand the issue.
ISSUE: The issue should be presented as a question that can be answered YES or NO. For example, your question could be: Should this company continue to invest in emerging markets? That is a productive question since it leads to an analysis. An unproductive question could be: How did this company expand in emerging markets? That question leads only to a description of what the company did and may not force any critical thinking. So always frame your question so that it can be answered YES or NO, keep the question simple, and do not ask multiple questions since that will complicate your analysis.
ANALYSIS: Your analysis should examine both sides of the question. You should present at least three arguments on each side of your question, YES and NO, and
your arguments should be supported by facts from the case and/or information from the reading assignment. In your analysis you should also apply at least one concept from the reading assignment.
CONCLUSION: Your conclusion should answer your question, YES or NO. You should evaluate the arguments you presented in your analysis and make a decision based on the weight of the evidence. In your conclusion you should summarize the arguments that support your decision. Please note that there is no right or wrong answer. Whatever you decide is valid as long as your conclusion is supported by your analysis.
Be sure to cover each component of this process adequately
Part 2
At the bottom
Question for written research assignment: "Are hypermarkets good for society?"
Answer this question only one paragraph "Are value chains a useful tool for strategy?"Find an article and write a summary (one paragraph) of how the information provided by the article answers the question. Your work, which should be typed and saved as a file, should have the name and source
Country Evaluation and Selection
Name
Institutional Affiliation
Course Title
Professor's Name
Date
COUNTRY EVALUATION AND SELECTION
Background
As seen from the case study, Amazon is one of the world's largest and most successful companies. The company has grown and expanded from a small establishment at the garage in Seattle to cover most leading economies, such as Germany and Japan. As seen from the case study, Amazon's entrance to the international community was significant as it helped the company to gain recognition and also be able to sell its products to other markets across the world. Although the company has not benefited significantly from international investment, it has managed to compete with other international companies, such as Alibaba. However, the company's strategy to invest in the international market has not been smooth as it experienced challenges investing in some markets, such as China, due to cultural differences.
Issue
Should the company continue investing in foreign markets?
Analysis
Foreign investment is one method of enabling companies to increase their profits, thus enabling the company to grow. Although foreign investment may be an important avenue for businesses to increase their profits, several challenges arise from foreign investment, as seen in the case of Amazon. One of the reasons why companies should invest in foreign markets is that it enables businesses to increase their profits (Investor. Gov., n.d.). Foreign investment helps a company increase its customer base, thus increasing sales and leading to increased profits for the business.
Another reason why the company should continue investing in foreign markets is that it enhances diversification. The company can spread the risks in other foreign markets by investing in foreign markets (Investor. Gov., n.d.). Investing in one market increases the risk for the company, for instance, in case of market instabilities in the future or new rules and regulations that do not favor the business. Through foreign investment, the company can reduce the risk through diversification.
The third reason businesses should invest abroad is that it helps them gain a competitive advantage over their competitors. Companies choose international expansion to gain a competitive edge over their opponents. For example, Amazon may choose to invest in foreign markets wher...