Sanofi: Company Overview, Customer Base, and Obstacles Currently Facing
Scenario
You are interviewing for a position as the director of strategic planning for a Fortune Global 500 company. To prepare for the interview, you research the company to understand its business and customer base. You want to be able to recommend tangible strategies the company can use to improve its market share or revenue. So, you decide to delve a little deeper into the company’s vision and long-term strategic goals and identify some obstacles the company may face in reaching these goals.
Prompt
First, choose a Fortune Global 500 company from the following list.
Sanofi S.A.
Total SE
Deutsche Bank AG
Toyota Motor Corp.
Randstad N.V.
Comcast Corp.
Airbus SE
United Parcel Service Inc.
Use the Company & Industry Information section of the MBA Library Research Guide the company’s website, and other resources to learn more about your chosen company.
Then, write a journal to describe the background and basic business information related to the company. Specifically, you must address the following rubric criteria:
Provide a brief company overview. Identify the company’s global headquarters and the primary products and services it offers.
Describe the company’s customer base. Does the company primarily serve businesses or individuals? Explain how.
Using events from the past year, identify at least one obstacle the company is currently facing or might face in the future that could impact its success.
Explain how this obstacle might impact its revenue or market share.
What to Submit
Submit a 1- to 2-page Word document using double spacing, 12-point Times New Roman font, and one-inch margins. Sources should be cited according to APA style. Consult the Shapiro Library APA Style Guide for more information on citations.
Sanofi
Name
Instructor
Institution
Date
A brief company overview
Sanofi is a pharmaceutical company whose headquarters are in France. It is among the world's biggest pharmaceutical companies regarding sales. Its main area of specialty is research, development, and manufacture of drugs and vaccines. The company's services are in more than 100 countries worldwide, indicating a huge workforce of more than 100,000 employees worldwide. The three main cogs driving the company's business are; pharmacy, vaccines, and animal health. Most of the drugs the company produces are centered on consumer healthcare, while certain diseases are also researched, including multiple sclerosis and CVD. Additionally, the company's research and development focuses on the study of rare diseases ad how to tackle the same (Bloomberg,n.d).
Company’s customer base. Does the company primarily serve businesses or individuals?
As initially stated, the company is in more than a hundred countries, working on consumer healthcare products and rare diseases affecting the global population. This illustrates that the company offers services to a wide clientele that captures individuals and businesses. Most global pharmaceutical companies have traditionally based their business engagements with governments. This, however, is different from Sanofi. Sanofi has, over the past few years, adjusted its market approach, opting to expand its market outreach by not only focusing on business engagements with governments but also narrowing down to business engagements with individuals. Technological advancements and the dynamic nature of diseases in the current age have meant that the company's customer base continues expanding and morphing.
Using events from the past year, identify at least one obstacle the company faces or might face in the future that could impact its success.
Macroenvironmenta...