Sampling Frames and Populations
After reading "Sampling Frame" from our textbook in chapter 14 and looking at peer reveiw journals, discuss the following questions:
What is sampling frame?
What are the differences between sampling frame and population?
Use business examples to support your statements.
Textbook: Title: Business Research methods 12E
Author: Donald R. Cooper, Pamela S. Schindler
Publisher: McGraw-Hill Irwin
Language: English
ISBN: 978-0-07-352150-3
Cooper, D. R., & Schindler, P. (2014). Business research methods. Mcgraw-hill
Sampling Frames and Populations
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Sampling Frames and Populations
In research, sampling is critical in extracting meaningful insights from a large pool of data. Partly, the value of sampling stems from the fact that it is the basic element of data extraction in a study. A researcher must outline the sampling technique efficiently if his/her findings are to be rendered relevant. The technique can comprise a careful selection of a subset of individuals or items, known as a sample, from a larger group known as the population. The sample selection has a significant impact on the precision and applicability of study findings. The sampling frame is a critical component in sampling methodology, serving as the foundation for sample selection. A thorough understanding of the idea of the sampling frame and its distinction from the population is required for the effective application of sampling procedures.
Definition of a Sample Frame
A sampling frame, also known as a sampling list, is a comprehensive list of elements from which a sample is drawn. A sampling frame encompasses all individuals or items who meet the requirements for inclusion in a research study (Cooper & Schindler, 2014). The sampling frame serves as the foundation for sample selection, ensuring that every member of the population has an equal chance of being chosen. Essentially, it is the accessible and practical subset of the larger population under investigation. Researchers in the context of business operations use sample frames to achieve various objectives (Bougie & Sekaran, 2020). For instance, consider a corporation that is conducting