Marketing Writing Assignment On Role Organization Culture

Role of Organizational Culture
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Role of Organizational Culture
Organizational culture plays a vital role in organizational change. It determines whether a change process in the organization is going to be successful or not. In a business world where change has become a necessity rather than a choice, it is essential that managers in promote relevant culture in their organization in order to succeed. As informed by Brown & Osborne (2012), it is important for managers to understand the elements that characterize the culture of the organization in order to effectively implement change programs.
There are different features that make an organization less or more resistant to change efforts. The mission and vision of the organization and their alignment to culture determine the approach to change. If the culture of the organization is more aligned to the mis...