Retail Strategy and the Consumer Goods
The intention is to develop critical thinking by looking into the two sides of an issue. So, you will have to search on your own for an additional source to cite and in 200 words no less, kindly answer the question：
How does he/she/they support his/her/their arguments?
Pinpoint facts, stats, and references (cite, if possible)
Retail Strategy
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Retail Strategy
Louis P. Bucklin argues that consumer product categorization affects retail strategy. He begins with Melvin T. Copeland's classification of consumer products into convenience, shopping, and specialized items to explain the historical context. Bucklin notes that Copeland's concepts impact marketing texts and help manufacturers design marketing strategies. He clarifies and applies these classifications to the retail system, addressing the dispute.
Bucklin affirms his argument by citing Copeland's first definitions and the subsequent critique provided by Richard H. Holton. The author highlights that Holton's criteria, prioritizing the consumer's impression of comparison costs, offer greater practical usefulness than Copeland's original definitions (Bucklin, 1963). The analysis above showcases Bucklin's utilization of prior scholarly works and critical examination of