Pure Hold Hygiene Handle
Note: 1- Please follow the criteria ( the criteria is uploaded) 2- I uploaded some file Explain more about the criteria 3- I uploaded a book .. please have a look on marketing chapter , its very helpful and explain what i want exactly from p 43 to 70 4- From p 75 to 76 ... very important summery .. you should read it 4- No need for introduction and conclusion. Follow only the outline 5- Here are some website will help you understand the idea http://www(dot)altitudemedical(dot)com/ http://www(dot)dezeen(dot)com/2014/03/28/a-hospital-door-handle-sanitises-users-hands-and-measures-cleanliness-of-staff/ http://www(dot)pullclean(dot)com/ http://www(dot)purehold(dot)co(dot)uk/ 6- please use book, journal and Article as referencing 7- use Australian English
Criteria
1- Marketing
1 - Product analysis
2- Market segmentation
3- Market target: ([Who are you selling to? Why would they buy your products/services over others?]
(here are some suggestion for target market ... you can add more)
- MEDICAL - INFECTION PREVENTION (Hospitals / Care Homes / NHS / GP / Dental)
- PHARMACEUTICAL
- CLEANROOMS
- TOILETS / WASHROOMS
4 - Market position (brand-logo and position)
5 - Marketing mix
6 - PESTL analysis
[How do you plan to enter the market? How do you intend to attract customers? How and why will this work?]
- Beside the strategy plan.. use the Customer Relationship Management (CRM)
9- - SWOT analysis
List each of your businesses strengths, weaknesses, opportunities or threats in the table below and then outline how you plan to address each of the weaknesses/threats (write it in point in table)
10- Advertising and promotional strategy [What strategies do you have for promoting and advertising your products/services in the next 12 months?]
11- Sales and marketing objectives
[Who makes up your sales team? What sales techniques will they use? What tools/material will they use to help sell your products/services? What sales goals/targets will they meet?]
12- Unique selling position
[Why do you have an advantage over your competitors? How will your products/services succeed in the market where others may have failed?]
13- Sales and distribution channels
14- Customer services (Consumers expect to be able to contact a customer representative with question and problem ) whats your plan to meet customer need?
2- Assessment of Marketing Effectiveness
Once your marketing plan is implemented, you will need to assess your results. You
will need to continuously monitor the effectiveness of each online and offline
campaign. how you assess your marketing plan ?
3- Manufacturing / operation
this section of the business plan needs to describe how the product will be produced now and in the future. There are various options: e.g., self-manufacture, subcontract or licensed manufacture by an independent business, or a combination of these. Investors will also want to know how many units can be produced under this system and how future growth in sales can be serviced, i.e., the means by which capacity will be expanded and when. Investors are also interested in economies of scale and scope and how this equates to different cost levels at different volumes (once again searching for a possible sustainable competitive advantage based on lower cost superiority). The key here is not to go overboard and provide too much detail. Stick to the one page budget for this section and include further details, if necessary in the appendices.
1-Production process
[What is the process involved in producing your products or services. This process will vary depending on your product or service. Here are some examples of questions you may consider. Is there a manufacturing process? Who is involved in the process? Are there any third parties involved? What is involved in delivering the service to your customers?]
2-Suppliers
[Who are your main suppliers? What do they supply to your business? How will you maintain a good relationship with them?]
3-Plant and equipment
[List your current plant and equipment purchases. These can include vehicles, computer equipment, phones and fax machines.]
4-Inventory
[List your current inventory items in the table below. If you have a substantial inventory, you may prefer to attach a full inventory list to the back of this business plan.]5-Technology (Software): [What technology do you require? For example: website, point of sale software or accounting package? What will be the main purpose for each? Will they be off-the-shelf or purpose built? What is the estimated cost of each technology solution?] (name a software company)
6-Trading hours: [What are your trading hours? What are your expected peak trading times? Which times do you expect to be more profitable? How will this change over different seasons? How do your trading hours accommodate these changes?]
7-Communication channels: [How can your customers get in contact with you? These channels can include: telephone (landline/mobile), post box, shopfront, email, fax and/or internet blog/social networking website.]
8-Payment types accepted: [What payment types will you accept. cash, credit, cheque, gift cards, Paypal etc]
9-Credit policy: [What is your credit policy for customers/suppliers? How long is the credit period? What are your collection strategies/procedures? What credit does your business receive? What are the terms?]
10-Warranties & refunds: [If you manufacture certain goods, what are the warranty terms? What is your business refund/exchange policy?]
11-Quality control: [Describe your quality control process. What checks or balances do you have in place to ensure the product or service you offer is produced to the same standard of quality? What steps do you take to meet product safety standards?]
12-Memberships and affiliations: [Is your business a member of any particular industry association or club? Do you have any affiliations with any other organisation?]
13-Insurance
basic insurance against workplace accidents and injuries.
14-Security
Security is very important part of the business and has two aspects: customers and staff.
Note:
1- Please follow the criteria
2- I uploaded some file Explain more about the criteria
3- I uploaded a book .. please have a look on marketing chapter , its very helpful and explain what i want exactly from p 43 to 70
4- From p 75 to 76 ... very important summery .. you should read it
4- No need for introduction and conclusion. Follow only the outline
Pure Hold Hygiene Handle
Name:
Institution:
1. Marketing
1-Product Analysis
Hospital acquired infections are a real threat to the public health. However, the matter has in the past been dealt with casually leading to high infection rates and deaths of both the patients and the medical teams (New York Department of Health, 2014). In the USA alone, more than 100,000 persons die from the hospital acquired infections, while at the same time costing the government and the tax payers more than $40 billion US dollars every year. Pure Hold Hygiene Handle is a product that is going to bring the number down as well as save lives and the financial costs associated with it. The product that is set to bring sanitization of the staff and the patients in the line of motion is very easy to use.
Essentially, it is a revolutionary handle, which dispenses sanitization gel in the hands of the persons that use the door. Once the person using the door uses the handle, they can rub the gel in the hands to sanitize without the need to use water to wash off. There are 21 pressure points on the handle, to make sure that the intelligent gel dispensing unit produces just the right amount of gel with respect to the size of the hand. The gel reservoir is also transparent for the ease of managing the amount of gel in the 1300ml container. The reservoir also contains a reserve, for the benefit of the users in case they are working in the high footfall areas and refill is strained by time. The product has been produced by both pure hold limited in conjunction with National Health Service (Custodio, 2014).
2-Market Segmentation
More than 80% of the infections that are transferred from one person to the next are through the hands. Unfortunately, most of the visitors to the medical facilities do no take time to wash their hands. The medical teams are also affected by this habit, making hand transmitted infections very prevalent. The Pure Hold Hygiene Handle can be used in a wide variety of facilities especially where there are many people using the facilities and at the same time increasing the likelihood of contracting disease through their hands. Educational institutions would be a good place to start considering that there are thousand of students using the rest rooms and very few remember to wash their hands. There is also the fact that most of the staff at most offices rarely wash their hands after using the rest rooms increasing the chances of contracting health complications that can be spread through the hands (Custodio, 2014).
The public rest rooms would also be a very crucial place to start considering the number of persons that use the public facilities and services running a very high risk of having infections spread through touching various surfaces. On the other hand, there are also the most crucial places which are the medical facilities, where most of the medical staffs do not clean their hands even though they understand the dangers associated with the Hand Acquired Infections. In the latter segment, most of the facilities that could benefit from the product would be the clinics, hospices, home care, hospitals, surgeries and health centres among others. As such, the major segments that can be focused on are the commercial buildings, public building and facilities as well as the medical facilities around the country.
3-Market Target
The most appropriate target market for the product would be the medical facilities to start with before diversifying to the rest of the facilities that could benefit from the product. The medical facilities in this may include the hospitals, the hospices, nursing homes and surgeries among others in the realm. These are facilities that handle patients, staff and the visitors all of whom have very high chances of contracting hand acquired infections from the facilities origination from either of the parties. There are also a host of facilities in the medical centres that provide the best platforms for the spread of the infectious diseases, such as the wards and surgery. Either of the parties does not clean their hands in these areas, despite the rate at which all the parties are in contact with the surfaces carrying the infections, the spread could disastrous. The entire surfaces from the restrooms, surgery, clean rooms, pharmacy and the wards among others provide the perfect platform for the spread of the infections from one host o the next in a matter of hours. Having the Pure Hold Hygiene Handle on the various doors leading to these crucial areas within the facility is quite crucial. One of the benefits is that, the parties in the facilities can all be sanitized and secondly, all the data pertaining to the effectiveness of the system in the facilities can also be assessed from the records stored in the system (Portsmouth Hospitals, 2014).
4-Market Positioning
Through the market research that has been conducted in the market, the medical facilities are the most favourable markets to target as a start to the introduction of the product. The hospitals and the associated facilities are some of the most sensitive areas in terms of the infectious diseases and thus the product will have the best impact in these areas before being introduced in the commercial and public facilities. Pull and Turn Clean Handle will offer the medical facilities not just the sanitizing ability, but also as a measure of the standards of cleanliness of the staff. The data from the systems will also reflect the compliance rates of the various policies on the hand washing from the various points on the facilities. As such, other than making sure the staffs clean their hands, it can also be used in the enhancement of the hand cleanliness awareness among the staff, patients and the visitors to the facilities. Unlike the rest of the conventional handles and the hand cleansing handles in the market, Pull and Turn Clean Handle offers an intelligent system on the handle making sure that the amount of gel dispensed is commensurate with the hand size. To ensure that the customers are getting the best of everything, the prices have also been sliced to the lowest in the market, while ensuring that the products are of the highest quality. Customers that buy more than ten units are also guaranteed to get two units free. The company is also going to install and maintain the units for the first one month while training the selected personnel on the premises, who can later train the rest of the staff. Clients are encouraged to order the free trial version that comes with the full package and they can try it for a month. If they decided to buy, the testing unit will be offered at half the price. This will endure that the management of the gel in the reservoir is not wastefully dispensed for cleaning.
High quality
PULL AND TURN CLEAN PURE HYGIENE HANDLE
Low price high price
DETTOL PURELL
Low quality
5-Marketing Mix
The product has the comfort of cleaning the hands in the line of motions, and thus the customers can carry out their activities with freedom and ease. For the ease of accessing the products, the company has come up with an online order portal where the medical facilities that wish to try the products can place their order for trial, purchases and installation. The online portal and the customer care desk will be responsible for forwarding the complaints and checking for orders. Compared to the competitors, the Pure Hold Hygiene Handle will be offered at competitive prices to ensure customers’ satisfaction alongside the discounts to customers that order more than 20 units. To promote the product, the company will work with the leading media houses, printing houses and sales teams who will distribute the brochures to the strategic customers in Brisbane Australia.
6-PESTL Analysis
In the strategic analysis of the product and the market, the Public and Environmental Health Act of 1987 in the country is not restrictive to the use of the Pull and Turn Clean Handle, given the benefits associated with its invention. Environmental benefits relate to the fact that, the Pull and Turn Clean Handle is quite friendly considering that most of the materials used to manufacture the handles are recyclable and the gels are mostly organic. There are also great social and economic benefits, to be derived from the handles given the costs associated with the hospital acquired infections on public health. At the same time the technology used in the products depicts the future of hand washing and public health associated with hand transferred infections.
7-Competitors
Most of the competitors are offering the gel dispenser that is wall mounted. So far the wall mounted gel dispensers mostly found at the sinks are not as affective given the rates of infections per year. PURELL is one of those companies that have sanitising wipes, which are dispensed from a wall mount. The dispensers have proved ineffective as most people rarely turn to the wall mounts. The other competitor is Dettol, which offers sanitising gels to be placed at the sinks. Most of the clients and the m...