Project Business Case : Uber Tool Business & Marketing Essay

Project Business Case. - Uber Tour



Executive Summary: Uber is the leading transportation technology company that operates globally. However, it offers no support for local tourism despite transporting clients to different destinations. Our team at Travel Foundation seeks to introduce a tour planning functionality called 'Uber Tour.' Here, this new service of the Uber app can interact with the passenger(s) and recommend them to restaurants or attractions popular to the locals. It features a leaflet with pictures of popular restaurants and attraction sites and a map to show their locations. The program will thus result in the growth of local tourism and the Uber company.



There are the 2 part, you need to work on: Critical Success Factors & Cost and Benefit. Write paragraphs about these 2 part. The following is the outline you could considered and also you could add more.



1.Critical Success Factors

-Complete within budget

-Satisfaction of stakeholders

-XXX Reachable audience

-Grab XXX market share

-Technic support

-Comprehensive execution of the business model



2. Costs and Benefits

- a budget of $400,000 US dollars.



Make sure you do your own work, it will submit on the Turnitin.

Submission will be sent to Turnitin to be electronically reviewed for plagiarism.