Porter’s Customers, Suppliers and Barriers. Business & Marketing Essay

Sunrise Beverages
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The idea of establishing Sunrise Beverages came from Starbucks Corporation, which is an American coffeehouse chain with over 28,000 locations all over the world. Just like this multinational coffee company, Sunrise Beverages will manufacture and sell instant coffee such as VIA, café latte, espresso, black tea, green tea, and soft drinks. We also have plans to introduce a wide range of fresh juices like mango juice, orange juice, and others, health-friendly beverages, pastries and snack food items like crackers and chips. Starbucks has already been selling cold and hot sandwiches, ice cream and bottled cold coffee, which is indeed a good idea for our business (Grayhurst & Girling, 2011, p. 139).
The purpose of selling these so many things is to facilitate more and more people. Initially, the target is to prepare snack food items and beverages for teenagers and adults; ...