An action oriented document or playbook that guides the analysis

Develop a Self-Marketing Plan for Career Development
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Contents TOC \o "1-3" \h \z \u 1.Introduction PAGEREF _Toc14479132 \h 42.Future Objective PAGEREF _Toc14479133 \h 43.Situation Analysis PAGEREF _Toc14479134 \h 43.1Strength PAGEREF _Toc14479135 \h 43.2Weakness PAGEREF _Toc14479136 \h 53.3Opportunity PAGEREF _Toc14479137 \h 53.4Threat PAGEREF _Toc14479138 \h 54Market Summary PAGEREF _Toc14479139 \h 55Target Market PAGEREF _Toc14479140 \h 66Marketing Research PAGEREF _Toc14479141 \h 67Area of Interest PAGEREF _Toc14479142 \h 78Product Description PAGEREF _Toc14479143 \h 79Positioning Myself PAGEREF _Toc14479144 \h 79.1Advertising: PAGEREF _Toc14479145 \h 79.2Sales Promotion PAGEREF _Toc14479146 \h 710Pricing PAGEREF _Toc14479147 \h 811.Retail Environment PAGEREF _Toc14479148 \h 812.SPIN Question PAGEREF _Toc14479149 \h 913.Controls PAGEREF _Toc14479150 \h 913.1Contingency Plan PAGEREF _Toc14479151 \h 913.2Personal Contingency plan PAGEREF _Toc14479152 \h 1014.Relationship Development PAGEREF _Toc14479153 \h 1015.Conclusion PAGEREF _Toc14479154 \h 10References PAGEREF _Toc14479155 \h 11
Develop a Self-Marketing Plan for Career Development
Elevator Pitch
Hello! My name is …………, I am a ……. year student at ……… University. I am reading Brand Management as my major subject. In connotation, I want to pursue a career in Brand Management. For this, I have completed many projects at my university and currently, I am associated with a voluntary marketing campaign for raising funds for a childhood education program in my town …... Soon I will be graduating from the University, so do you have any opportunity for me? I can be reached at this number.
1 Introduction
A marketing plan is like a templet that denominates the required steps and possible outcomes so that the followers can be guided in accordance with it. Similarly, a personal marketing plan elaborates a track towards career development and guide the person accordingly (Manai, & Holmlund, 2015; Hunt, Mello, & Deitz, 2018). In association, the following plan is designed as per my career objectives, market research and strategies for a prosperous lifestyle.
2 Future Objective
1 My first step towards a bright future is to get enrolled in the University of California to obtain higher education in the fields of business
2 I want to work in corporations in California, specifically in the department of brand management
3 My vision of life is to live a happy life with financial freedom and prosperity
4 For this kind of life, I must maintain earnings up to $100, 000 per year
3 Situation Analysis
1 Strength
I get devoted to my works
I am self-motivated
I work in an organized manner
I can persuade others through my words and actions
I possess an assertive and conscientious type of personality
2 Weakness
I lack initiation as I am afraid of risks and losses
My intense devotion to the work make me stagnant until that work is complete
I cannot work in panic, I like organized working
3 Opportunity
Corporates employee motivated people
Businesses want to get associated with organized people, I own an organized personality
Devotion leads to success and I own a devoted personality
Learn short-courses regarding marketing so I can differentiate me
Freelance and voluntary participation in activities at the college would initiate a network
4 Threat
The competition is increasing due to the excessive number of business graduates
Graduation is not the only tool for differentiating oneself
Lack of networking with professionals and the corporate world
1 Market Summary
As I have specified my career in the fields of brand management, I have explored the Californian market to note down the offerings, requirements, and availabilities of a job in the field of interest. In California, salaries for brand managers ranges between $50, 000 to $120, 000 (Smith, Kendall, & Knighton, 2018). Moreover, there are more than 65 marketing agencies in California that open for vacancies with an average rate of 2 vacancies per company every quarter (Hunt, Mello, & Deitz, 2018). Following this, I have to initiate with the post of assistant manager to reach the level of brand ambassador
2 Target Market
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