Market Analysis For Jewel's Lounge

Jewel’s Lounge Student’s Name Institutional Affiliation Date Introduction The Jewels lounge and restaurant is one of the best restaurants not only in the city of New York but also in the United States. It is specialized in the provision of quality services to the customers at a relatively lower cost as compared to other restaurants in the United States. Our menu is focusing in the American foods and other foods that can be eaten by people across the globe; therefore it cares for a great number of people in and out of United States. There is a great provision of food that is handled with a lot of care and expertise by highly trained staff that has all the necessary skills in hotel management (Weaver, 2016).  The Jewels lounge and restaurant has high quality features that makes it the only proffered restaurant in the city of New York .It has an excellent food that is so delicious to the customers who visit the restaurant in all seasons, it also has an elegant lounge with a cozy dining room for the customers. Market analysis for jewels lounge The Jewels lounge and restaurant is one of the restaurants that have the biggest market share of 40% of the total market available for all the restaurants in New York City. This is the biggest market share ever to be gained in the city of New York .It has an online platform for advertisement and online shopping of the food and booking for accommodation. This is a good marketing strategy as it is faster for the customers to make transactions over the internet. The business benefits because of the cost of operation are lowered significantly through online transactions (Spreitzer & Porath, 2012). The menu of all the people living in the city of New York is provided in this restaurant, this includes the food for children, food for the old people and the youth are also provided. The menu also includes food for those individuals having certain shortcomings like; those having diabetes, those having high blood pressure and those having allergies. Jewels lounge and restaurant has the unique type of foods that are not prepared by most of the restaurants in the city of New York, something that gives the restaurant the competitive advantage over the other restaurants. The food prepared by the restaurant is mostly consumed locally within the city and the rest is sold outside New York, as most of the families are having no much time for food preparation within their houses. The Jewels lounge and restaurant is increasingly expanding its service provision outside the city of New York to other cities like California and Washington DC. The expansion has become because of its quality food preparation, fast food services and the hygiene nature of the restaurant. However the analysis of the restaurants in details shows the strengths, weaknesses, opportunities and threats in the city of New York and entire United States. Strengths * There is a good location which enables faster access by customers within and outside New York * The recruitment of knowledgeable staff with outstanding experience in service delivery * The provision of the quality food that is not provided by other competitors * The recruitment of the staff that has passion in the work makes it outstanding to other competitors. * The large market share that is controlled by the restaurant makes it stronger as compared to other restaurants Weaknesses * Recruiting and retrenching of employees is a weakness to the restaurant * High cost of the premises occupied by the restaurant Opportunities * The restaurant has got high demand in New York * There are a few restaurants entering the market Threats * The cost of operation is generally high for restaurants * The government policy is mandatory and has strict procedures * The rise of supermarkets which provide the same services * The culture of people believing in home foods compared ...