Optimizing Business and Online Presence
TECHNOLOGY AND STRATEGY
Assignment Overview
SEO and Driving Traffic
Customers may see your store while driving, but how can you be discovered online? Search Engine Optimization (SEO) helps you be found. Your business has a website and two social media channels (Facebook and Instagram). How do you drive users there so you can have a chance at converting them to a customer? Large companies spend millions. There are things you can do for free (or low cost) to help your small business have a presence.
Case 4 Resources
What is SEO Content Writing? The Complete Guide to Writing For Search (2022)
Content Writing Tools For SEO: Top 10 For Your SEO Strategy in 2022 (2022)
How To Write SEO Articles: 12 Requirements You Should Know (2022)
Digital Marketing In 2022: Lazy SEO Is Dying, And Social Media Steps Up (2022)
Focusing On SEO Alone Just Isn’t Enough. Here’s Why. (2022)
The Meaning of SEO in Marketing Your Business (2022)
Discover a complete suite of SEO tools from Wix (2022)
12 top SEO best practices for small business websites (2022)
Case Assignment
Optimizing your Business and Online Presence
Using the readings and your research, create a plan to optimize the presence of your website and social media. As you will discover, there are many techniques. You will not be able to implement all the strategies using your free website since a domain is needed for many functions.
Company Overview
Begin with a brief company overview.
SEO Plan 101
Describe three techniques that will be part of your optimization plan. You must be able to execute two of them on your website. Provide rationale for the choices. Lay out the plan to implement the functions. Include a discussion of the role social media plays in SEO. Update your website to include the tools and share the website link. (Research Required) (2 pages in length)
SEO Content Writing
Learning to write for SEO is a valuable skill. Research how it’s done and how you can use that knowledge for your website. (Research Required) (1 page in length)
SEO Writing
Putting the lessons to work. Create a 300- to 350-word marketing article on your web site’s blog page that follows SEO writing rules. Select a topic that works for your business and complements what has been done to date.
Analyze the article from a marketing communication perspective and how it applies SEO writing techniques. (Research Required) (1 page in length)
Assignment Expectations
Use the attached APA-formatted template (MKT501 Case4) to create your submission.
The template is set up in APA 7: double-spacing, font, margins, headings, page breaks, APA help links.
Your submission will include:
University International’s cover page
A paper with APA citations (4 pages of content)
The reference list page in APA format
MKT501 Case 4
Your Name
Trident University International
MKT501 Strategic Marketing
Due Date
MKT501 Case 4
In today's digital age, a well-executed search engine optimization (SEO) strategy is an indispensable tool for businesses, providing a pathway to increased online visibility and enhanced customer engagement. This paper will delve into the benefits of SEO, focusing mainly on its application to Fresh & Healthy Greens, a famous café in Seattle, Washington. The ensuing discussion will explore techniques of SEO implementation, the art of SEO content writing, and how effectively written SEO content can drive increased web traffic and customer conversion.
Company Overview
Fresh & Healthy Greens is a progressive café in the vibrant city of Seattle, Washington. The café specializes in offering a wide variety of organic, vegan, and gluten-free meals and beverages, catering to the diverse dietary needs of its patrons. The company prides itself on its commitment to promoting a healthy, balanced, and sustainable lifestyle. Its tagline, "Fresh eats, fast," encapsulates the company's core values, and its logo, a plate brimming with appetizing food, symbolizes growth, vitality, and a deep connection with nature.
SEO Plan 101
To ensure a comprehensive and effective search engine optimization (SEO) strategy, Fresh & Healthy Greens will incorporate keyword optimization, high-quality content creation, and site speed optimization (Zhang & Cabage, 2017).
Keyword optimization is essential as it helps improve the café's visibility on search engines by aligning the website's content with the terms users are searching for. Based on research, the primary keywords that will be used include "organic café in Seattle," "vegan food," "gluten-free meals," and "sustainable dining."
Content creation also plays a crucial role in SEO, providing value to users and ensuring frequent website updates, both of which can boost search engine rankings. Fresh & Healthy Greens will publish a blog featuring topics such as the health benefits of organic food, sustainable living tips, and new menu items (Wainwright, 2022).
Additionally, site speed optimization is equally important, as slow-loading websites can deter users and negatively affect search engine rankings. The café's website will be regularly tested and optimized to ensure quick loading times and a seamless user experience (Singh, 2013).
Finally, social media also plays a significant role in SEO by helping to increase website traffic. Thus, to increase reach and ensure competitiveness Fresh & Healthy Greens will regularly share its blog content and website links on its social media channels, encouraging followers to visit the website, which is estimated to increase visibility by around 20% (Scaduti, 2023).
SEO Content Writing
Effective SEO content writing involves creating engaging, high-quality content that incorporates relevant keywords to improve search engine rankings (Fishkin, 2023). For Fresh & Healthy Greens, this means creating informative blog posts and website content that include key phrases identified in the SEO plan. By integrating these keywords naturally and meaningfully into the content, the café can enhance its online visibility while providing value to its readers.
SEO Writing
Embracing the newly learned principles, a 300-350-word marketing article has been crafted for Fresh & Healthy Greens' website blog, adhering to SEO writing rules. The chosen topic, "Exploring the Flavorful World of Vegan Cuisine at Fresh & Healthy Greens," aligns with the café's business model and complements the existing SEO efforts.
SEO Article
"Exploring the Flavorful World of Vegan Cuisine at Fresh & Healthy Greens”
Set foot in a world...