Hashtag Posts and Web Analytics Tools
Post 1: Hashtags
Selecting the right hashtags that will work for your business is an important decision. They will be used on social media and could find their way into other marketing communication. There are all sorts of resources to generate hashtags or find out what is trending in your industry or area.
Module 4 Discussion Week 1 Resources
Why It's Hard For Small Companies To Be Found Online (2022)
5 Ways to See How New Customers are Finding Your Business (2022)
Marketing Channels Your Small Business Should Utilize (2022)
How to Find Trending Hashtags on Instagram in 2022? (2022)
Hashtag Search Tools That Are Crazy Easy to Use (2022)
How to Use Hashtags to Increase Your Reach on Social Media (2022)
Week 1 Discussion Post
Based on the resources provided and your research, create social media posts on both of your channels using hashtags. Provide rationale for the choice of hashtags and messages. (Research Support Required)
• Include a link to your social media and a screenshot of the posts.
Screenshot on Windows or Screenshot on Mac.
This post should be 2 paragraphs (150-200 words). Since you are engaging in research, cite in the body of the post and add a reference list in APA format. NOTE: failure to use research with accompanying in-text citations to support
Post 2: Web Analytics
Your Wix.com website has a Marketing & SEO dashboard. Check it out to see that other tools are available. There is also free web analytics software available. Social media also lets you know how many visitors you have, their engagement, and sources.
Module 4 Discussion Week 2 Resources
What is KPI (Key Performance Indicator) in Web Analytics? (2022)
Tracking Campaigns and Traffic Sources in Wix Analytics (2022)
The 9 Most Important SEO KPIs You Should Be Tracking (2022)
17 Things You Can Learn From Analyzing Your Most Popular Pages in Google Analytics (2022)
How to Use Web Analytics to Improve SEO (2022)
Based on the resources provided or your research, what web analytic tools would be useful for your company, and how would you use the data? (Research Support Required)
This post should be 2 paragraphs (150-200 words). Since you are engaging in research, cite in the body of the post and add a reference list in APA format.
NOTE: failure to use research with accompanying in-text citations to support content will result in reduced scoring "Level 2-Developing" on the grading rubric.
I will post anything to the webpage/social media accounts.
Hashtag Posts and Web Analytics Tools
Your Name
Department of ABC, University – Whitewater
ABC 101: Course Name
Professor (or Dr.) Firstname Lastname
Date
Hashtag Posts and Web Analytics Tools
Post 1: Hashtags
Facebook Post
#HealthyBodiesHealthyEarth
Fresh and Health Greens (FHG) is an organization focusing on preparing and delivering fresh, healthy, and tasty food items using the fast-food business approach. The company sources its ingredients from local farmers whose farming practices work to protect the environment. The hashtag #HealthyBodiesHealthyEarth reflects FHG’s mission, vision, values, and business strategy. The mission involves the provision of healthy, tasty, and fresh foods sourced locally to assist people in making quick, nutritious diet choices. The vision is to contribute to a healthy society caring about the environment (earth). According to Fedushko and Kolos (2019), an effective hashtag is one that not only engages the market but also connects consumers with the organization’s mission and vision. This is key in making consumers active participants in driving the organ. #HealthyBodiesHealthyEarth provides this aspect and calls for responsibility (Katarzyna, 2023). The underlying message is that when FHG’s customers purchase from the diverse menu of locally produced ingredients, they also contribute to keeping the earth healthy. Therefore, the bigger goal is to promote environmental conservation through responsible food choices.
Instagram Post
#SmartFoodChoices=HealthyEnvironment
Fresh and Health Greens’ (FHG) business strategy is underpinned by sourcing locally and responsibly produced ingredients. These ingredients are prepared and delivered while fresh, tasty, and healthy, with the understanding that when customers choose FHG, they also choose to live in a clean and healthy environment. As Omena, Rabello, and Mintz (2020) argued, the extent to which a hashtag remains relevant depends on the message’s relevance in current affairs or trends. Today, people with busy work schedules are looking to make healthy food diet choices. At the same time, they are increasingly aware of environmental challenges (Huijbregts et al., 2020). Most of these people are among the younger generations (millennials and Gen Z) who frequent Instagram. Therefore, the hashtag is ideal because it targets the younger generations, is posted on a perfect platform that these younger gene...