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Business & Marketing
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English (U.S.)
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Topic:
Oops! Sending The Wrong Message – US Airways
Essay Instructions:
Week 8 Activity - Oops!Sending the Wrong Message
Instructions
- It can be very easy to send the wrong message using social media. Research a company that made a serious error on social media. Explain what the error was and the repercussions it had. How would you react as a consumer? Provide an explanation in a one-page paper.
- This course requires the use of Strayer Writing Standards. For assistance and information, please refer to the Strayer Writing Standards link in the left-hand menu of your course. Check with your professor for any additional
instructions.
- Try using Grammarly before submitting it to the Gradebook.
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Oops! Sending The Wrong Message
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Oops! Sending The Wrong Message
In today's digital age, social media has become essential for companies to connect with their customers. However, it can also be a double-edged sword because it is easy to make mistakes that can have serious consequences. One company that made a serious error through social media is US Airways. In April 2014, US Airways received widespread criticism after it tweeted a graphic photo of a naked woman with a model airplane inserted into her private parts. The image was sent as a response to a customer complaint on Twitter and was immediately retweeted and went viral (The Independent, 2014). The tweet remained online for approximately an hour before it was deleted, but not before it had been seen and shared by thousands of users.
The repercussions of the tweet were severe for the firm. The company faced backlash on social media platforms, criticized for lacking profess...
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