NEW CPP ATC Cleaning

Pricing Strategy at ATC Cleaning Company Student Name Institutional Affiliation Course Code Instructor Date A company must have good pricing strategies to make a profit and grow. Pricing strategies are methods businesses use to set the price of their services or products. For an ATC cleaning company specializing in office cleaning, house cleaning, move-in/out cleaning, and startup specials, a good pricing strategy that will ensure the company breaks even and attracts new customers is key among the strategies cost-plus pricing and penetration pricing best fit ATC Company. Cost-plus pricing is a strategy where a company calculates the cost of production, for this case, the cost of buying cleaning detergents, the cost of paying workers, and other costs, and then factors in desired profit margins and sets the price accordingly (Channa & Pitafi, 2023). The method...