Merchandising And Marketing Portfolio

Imagine you are a Store Owner or Buyer and you must create a description of your customer according to what she or he wears.

Describe the typical customer who would shop in your store, being sure to include the following in your essay:

• Age range

• Gender

• Environment (urban, suburban, country, etc.)

• Lifestyle (job, leisure activities, family life, etc.)

• Income range

• Values

• Education

• Marital status

IMPORTANT NOTES

• All text must be typed. The use of computer images to assist in the presentation of your work is acceptable, but please submit your project in printed form.

• Use 8.5" x 11" paper and a medium you feel comfortable with, which may include colored pencils, felt tip pens, watercolors, etc. (please, no pastels, chalk, or charcoal). Computer graphics, magazine/catalog clippings, or photographs are also acceptable in presenting your work.

• Your work will be reviewed for creativity and quality of presentation. Remember, a neat presentation is always advantageous. All portfolios submitted to FIDM become the property of the college and will not be returned.