Strategic Plan: Health Clinic In River Dale City

Strategic plan Student’s Name Institution Course Date Strategic Plan Executive summary Investing in the medical industry has proved to be rewarding. Dr. Mascot seeks to open a small health clinic in River Dale City and has since asked me to write him a strategic plan. This health clinic will provide both inpatient and outpatient services. There will be five beds and two qualified employees to help him in running the clinic. There are prospects of the health center growing by 30% if it provides quality service. Business Description This health center seeks to provide quality health services to all residents of River Dale. Both wings will provide consultation, testing, and prescription, but the in-patient will have an additional feature of beds to host patients who require more doctors’ attention. The two wings will take the same disciplined look to charter ways for the future success of Mascot’s health center. The clinic will also partner with St. John’s ambulance to cater for emergency services that might need a referral. Patients will be treated with or without insurance cover as this will broaden the customer base. To improve the clinic’s public relation, there will be patients’ convention and the doctors will attend. Our strategic goals. 2.1.1 Excellence. To provide a patient-centered service, professional healthcare that is of high quality, compassionate and caring. We aim to inspire health wellness and become the best through providing the best services. 2.1.2. Business growth and impact The health facility will seek to expand its services, and finally be a fully-fledged hospital. Pioneering efforts in community health and developing other skill, experience,and capabilities through research and collaborating with other medical institutions to influence the state’s health policies for the better (Bryson, 2018). Mascots health center, will advocate for changing of health financial systems by the state to allow for the uninsured to access better health services.We will also advocate that the state allocates funds that will help lower the medical cost for the uninsured, whether they are assessing health services in public or private facilities. Mascot plans to improve the networking of the health sector in conjunction with its partners. We shall spearhead a partnership in the health sector and encourage mergers with the aim of improving health care delivery in the state. (Austin et al, 2016).    2.1.3 Our Mission The mission of Mascot’s health center is to promote the well-being of the local population through access to the best healthcare service. We shall maximize the existing gaps to provide an accessible healthcare. 2.1.4 Our vision To be leaders in providing health care services and a community-based health care. We also aim to diversify the number of people who are able to access affordable health care services that are convenient. The culture and community Mascots health centre, will strive to be a community partner through participating in community services. We shall conduct a community health needs research yearly. This will help reveal emerging trends in the health sector. This health center has many goals for the community. We want to ensure that our community is healthy in all aspects. We also want to connect members so that they can share knowledge with each other. Customer needs our products intend to satisfy River Dale community has been suffering from the scrupulous chemist which offer substandard services that is expensive and a risk to their lives. We intended to offer affordable and better services through having a front office to offer services for outpatients. There will be able to access consultation, be diagnosed, prescribed and issued with genuine medicinal drugs at the center. 4.1 Health services we will provide We shall provide clinical services that are inter-disciplinary, team-based and integrated. Including dental, optical, minor surgical services and general treatments. The out-patient will comprise of behavioral health and counseling. Plunkett et al (2017), the patients will have MRI scans, laboratory tests, wellness and prevention and weight loss programs. We will also ensure that our health services are better than the rest of the other centers. With our equipped laboratory and qualified personnel, we intend to offer the best health care services. Results from the competitive analysis 5.1 Primary competitors Our closest competitors are located two hundred meters away. The health facility located in the city will be a big competition. However, they offer poor services and they have had several cases of selling counterfeited drugs, so with a good competitor, their location will be less significant. 5.2 Secondary competitors We will face a bruising competition from the local government hospital. Owing to the fact that they are well equipped and can handle a lot of different services, due to the number of personnel. However, people will still prefer our services due to the crowding at the public hospital and the long wait. There also have been complaints over the handling of patients by the hospital staff at the government hospital. We will compete them through having good public relations and offering services on time. 5.3 Opportunities The medical industry in River Dale lacks some modern services like door delivery of prescriptions. Also, by offering quality services within a short period, we will edge our competitors out. Having a patient-doctor relationship that will enable us the contracted as family physicians will boost our market. We plan to have online sessions where we check on our outpatients, this will win their trust over. We will offer services to the people, whether they have medical cover or not. This will be a big catch due to the fact that a good of the residents do not have insurance and thus cannot access service in other fac...