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Business & Marketing
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English (U.S.)
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Topic:
M-U5D
Essay Instructions:
Topic: Targeting Business Customers
A soap company has been selling their soap to consumers with great success. However, recently they have become aware that their soap is also a tremendous grease cutter and could be sold to industry.
Which category of business customers could the company target and why?
Reference
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Lamb, C. W., Hair, J. F., & McDaniel, C. (2021). MKTG13: Principles of marketing. Cengage.
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M-U5D
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Targeting Business Customers
In targeting business customers for their soap products, the company should consider industries where grease removal is a significant concern. Some of the potential categories of business customers include the automotive industry. This is because Auto repair shops and car washes deal with heavy grease and oil daily. The soap's grease-cutting properties could be highly valuable for cleaning engines, parts, and vehicles. Another category is the food service industry. Restaurants, cafeterias, and commercial kitchens constantly battle grease buildup. The soap could be marketed as an effective solution for cleaning kitchen equipment, floors, and exhaust hoods. Thirdly, the company could target manufacturing and industrial facilities. This is because factories and plants o...
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