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APA
Subject:
Business & Marketing
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Essay
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English (U.S.)
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Essay Instructions:
You will post a minimum of 250 words in the textbox for this journal assignment in response to the bulleted item(s) below. The journal is a private communication that is shared only with your instructor for grading purposes. You can access the textbox on the assignments tab for the journal Dropbox.
Topic: The Consumer and Business Market
To increase revenue, many businesses, such as gift baskets, insurance, tax preparation, food, and entertainment businesses, have targeted consumer and business markets. However, the decision-making process is a bit different for each market.
Checklist:
First, briefly describe the similarities and differences in the decision-making process between the business-to-business (B2B) and business-to-consumer (B2C) groups.
Next, choose a business that predominantly targets the consumer market. Explain how they can reposition themselves to increase their sales to the business market using the business decision-making process.
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chp 6 and 7
Essay Sample Content Preview:
The Consumer and Business Market
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According to Lamb et al. (2021), although marketing initiatives incorporate a wide range of activities, they are primarily tailored to promote sales. Marketing encompasses two models: business-to-business (B2B) and business-to-customer (B2C) models. Both of these models are essential for successful marketing initiatives. B2B entails commercial transactions for the sale or purchase of goods that are conducted between two business units, such as raw materials supplied from one company to another for production purposes. In contrast, B2C can involve a company selling its services or products directly to the end user of the services and products. Decision-making units (DMU) are a shared attribute in B2C and B2B decisions. In a B2C, the DMU units incorporate a group...
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