Integrated Marketing Communications and Marketing Communication

Integrated Marketing Communications and Marketing Communication Discussion Post
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Integrated Marketing Communications and Marketing Communication Discussion Post
Marcom is the abbreviation of marketing communications. It is the process of applying different marketing channel aspects, including personal selling, branding, advertising, publicity, graphics designs, a corporate image, and sales promotion, to deliver messages that communicate with consumers (Seedari, 2021). The functions within marketing communications have been integrated through developing a marketing management flow chart plan to ensure smooth executions of marketing duties geared at maximizing profits. In this regard, the marketing managers should create a marketing management flow chart divided into various parts, including organization visions and mission, situation analysis, market objectives, target market, law and ethics consideration, and marketing tactics. The corporate mission and vision have been unified to delineate business purpose and articulate future organizational goals respectively. The situational analysis summarizes the business’s past as well as current circumstances, including competitors and history. Market objectives entail assessing the company’s perf...