Implementation of Telehealth
The Signature Assignment will be 8-10 pages (excluding cover page and references) and include a minimum of 6 sources from the library. We discussed a variety of strategies and concerns that apply to healthcare marketing throughout the course. Please address the following topics in your Signature Assignment:
For the Signature Assignment, imagine you are part of the team tasked with implementing new telehealth technology for the organization. Your specific role is the strategic marketing planning of the new technology.
Please address the following topics in your Signature Assignment.
1. Explore local facilities or organizations that use telehealth. Discuss two of them and elaborate how they use telehealth. (Modules 1 and 2).
2. Using the information from the two facilities, determine the marketing strategies for your facility to adopt telehealth for a vulnerable section of the community. Conduct a SWOT analysis. (Modules 2 and 3).
3. Discuss the legal and ethical implications of adopting telehealth in the organization. (Module 5).
4. Determine the use of telehealth during a healthcare crisis and create a marketing plan for an organizational-wide approach to implement new telehealth technology. (Modules 4, 6, 7, 8).
Writing Guidelines
Essay must be double-spaced with 1-inch margins and typed in 12-point Times New Roman.
Your paper should have a title page and references page (not included in the 8-10 page total count).
Proofread your essay for spelling and grammar mistakes.
You must cite all texts used along with proper paraphrasing to avoid plagiarism.
Make sure your paper has an introduction (with purpose statement), main points in the body of the paper, and an overall conclusion section.
Current APA edition format.
Implementation of Telehealth
Student’s Name
Institution Affiliation
Course Code and Name
Instructor’s Name
Date Submitted
Implementation of Telehealth
Introduction
Telehealth is an essential technological application that is incorporated into healthcare institutions. Telehealth refers to the digital use of information and the application of communication technologies, including computers and mobile devices. These applications help in accessing and managing healthcare services remotely (Matsumoto et al., 2021). Telehealth also involves a broad range of healthcare services delivered through telecommunication technologies. With the application of Telehealth, patients and healthcare professionals are allowed to interact, consult, and monitor their progress. It makes it easy to manage health-related information and provide patient care even from a distance.
Telehealth services are diverse, and examples include the use of telemedicine consultations. In telemedicine consultations, virtual visits between patients and healthcare providers are involved. The consultations involve medical advice, diagnoses, prescriptions, and discussions about the treatment plans, which are discussed to find the best alternative and application process. These can be provided remotely by using video conferencing or communication tools. Telehealth also involves the application of remote patient monitoring (Matsumoto et al., 2021). In remote patient monitoring, devices are used to monitor patients' vital signs remotely, managing the patient's health data or even symptoms. Once the data is collected, it is transmitted to professionals and healthcare providers to work on it and assess the patient's condition. Where necessary, interventions have to take place.
Selection of Two Organizations that use Telehealth
With the above information about telehealth services, the two organizations identified to use Telehealth are community health centers, hospitals, and healthcare systems. For community health centers, they use Telehealth because of the scope that they serve. Community Health Centers serve a diverse population, which means they may use telehealth services to provide primary care services, conduct mental health counseling, deal with chronic disease management, and promote specialist consultations remotely (Goldman et al., 2023). Moreover, community health services help vulnerable populations such as elderly patients, and using Telehealth is advantageous to ensure the treatment