Impact of Coronavirus Outbreak on Marketing: An Analysis
As a supplement to the lecture topics and class discussion, each student will choose an article related to a marketing topic covered in our Introduction to Marketing class, and critically analyze the article submitting a one-page analysis of the article.
What you need to do:
Select a marketing
Critically read this article, understanding the core marketing themes and how this relates to brands and businesses. Seek to answer questions like:How does this relate to topics we have covered in class?
Why is this relevant to brands & businesses today?
Give an example of how this topic pertains, or could pertain, to other brands. In other words, if you were a marketer or brand manager how would this impact your work running your
How do you think this will impact consumers?
Deliverables
Link to the article
One-page, double-spaced analysis of the article answering the questions above. Do not go over 1 page, I will not read more than 1 page per student.
Articles should be current- published within the last month.
This assignment will count toward 10% of your overall grade.
Due on Canvas- only 1 submission attempt on Canvas
Where you can find articles:
The Wall Street Journal
The New York Times Business Section
Fortune
Forbes
The Business of Fashion (www(dot)businessoffashion(dot)com)
Fast Company
The Economist
AdWeek / Marketing Week
Harvard Business Review
Marketing Article Critical Analysis
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Marketing Article Critical Analysis
The article provides useful insights related to marketing and consumer behavior and attitudes, especially during the pandemic. Coronavirus outbreak has forced individuals to change how they spend or purchase. The conventional marketing strategies for brands has also been forced to change across the United States. Notably, the articles relate to concepts covered in class because it offers insights on how consumers should be engaged. There are many changes in the way consumers make decisions, as well as how they shop. Therefore, brands must strategize to meet the changing needs, behaviors, and attitudes of consumers.
One of the critical aspects presented in the article is that digital shopping has been established and will stay for many years. There is a dramatic rise in the use of eCommerce and omnichannel services. These services will never abate in the recent future. With the current showing an exponential increase in eCommerce purchases, many consumers are purchasing online. In this regard, brands mu...