The Highest Quality Of Living In The Purest Environment

A well-thought-out marketing plan will contain both the foundational mission statement and supporting objectives. The purpose of the mission statement is to express the business’s overarching vision—what is its purpose and what are its goals? Objectives should outline the measurable and attainable subsets of the mission.

Why This Matters: A well-written mission statement serves individuals and businesses as a foundation for their overall business vision and strategy. When companies reorganize or go through some type of strategic planning, the mission statement provides a positive vision. Objectives outline general steps or goals for achieving, monitoring, and outlining the mission. This process helps the business establish its “why” for starting/changing its business and provide the navigational compass for major business decisions.

Your Task: In addition to your assigned reading on mission statements and objectives, review the following sample case. As you review all the materials, consider the construction of the mission statement and how the objectives relate to accomplishing the mission. After reviewing the sample case, review the practice case as preparation for generating your own mission statement and objectives. Prepare at least three to five bullet points that outline the objectives toward a successful mission of your business.