Fundamentals for a Minimalist Web Design (Business & Marketing Essay)

Fundamentals for a Minimalist Web Design
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Fundamentals for a Minimalist Web Design
Forrester’s criteria upon which to gauge the usability of a specific website is cognizant of the features that underlie a minimalist web design. At times, minimalism might be misjudged for simplicity, which is false. Such a site conveys the appeal to the user and in this course, still serves its primary purpose, which is to advance the value of the business. According to Forrester, there are four aspects that determine the ultimate usability of a website and they include: value, navigation, presentation, and trust (Go.forrester.com, n.d.). These dimensions will be the primary criteria used to gauge the level of usability of Apple’s website, which personally, is among the most appealing websites, but still a concrete analysis free from bias will be applied.
When it comes to value, Forrester articulate that one of its primal element is the availability of essential content. The lack of the important content that has compelled the user to open the site at the very beginning would result in utter disappointment and consequently, may never revisit the platform. Apple is primarily a design company that is popularly known for its iPhones. Also, produces other crucial gadgets such as Macs, iPads, and Watches. The company focuses on the design of its products meaning that it is a vertically integrated specialized buyer that contracts its electronic components to other companies (Vergara, 2012). Apple has made a commendable in enlisting the exceptional features that accompany their products. For instance, they highlight the components of their latest release, the iPhone 12 and what makes it different from the others (Apple.com, 2020). The Pro camera system, Ceramic Shield, A14 Bionic rockets, 6.1 inches Super Retina XDR display, and surgical-grade stainless steel frame are well represented giving it a rating of 1.
Navigation is quite crucial for the user’s convenience. A study from Forrester Research...